Buy Facebook Stock: How To Invest In FB And What To Look Out For

Facebook is a social media gaint with over 3.5 billion daily active users. To buy Facebook stocks, check out our guide below.
Author: Veronica Eltz
Last Updated: 27 March 2020

The world’s largest social media network is making it easy for any Facebook fan to buy and sell products in lucrative markets like China where more people WhatsApp than Facebook. The move to link shopping across its popular Facebook, Instagram and WhatsApp social networks is one of the best stories created by Facebook. Following the company’s biggest data privacy scandal, Facebook stock is rebounding as Facebookers socialize and shop.

This guide looks at how to assess Facebook’s future growth opportunities, value Facebook stock, and find the best Facebook stockbrokers as the social media giant adopts new global privacy standards.

Best U.S platform to invest in FB

Stash Invest has our top spot as best U.S. platform to invest in Facebook. Get started today with only $5 and their fees are one of the lowest in the market starting at $1 per month.

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Best Platform to Buy Facebook shares outside the U.S.

We’ve found that Plus500 is the best platform to invest in Facebook due to its reputability, safety, fees and platform.

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How to Buy Facebook Stocks in the U.S. 

If you live in the U.S. and are looking to invest in Facebook,  try Stash Invest. Stash is the one of the easiest stock market apps to use, with a smooth interface available for trading FB stocks on the go, and fees starting at $1 per month. Their micro-investing features allows traders to invest with a small capital meaning you can buy as little as $5 worth of FB stocks if you wish to do so. Read our tutorial below to get started.

Step 1: Sign up to the app

Firstly, click on this link to go to their site. Then simply complete your email and password information, hit “Start your Stash” and you will be prompted to download their app. This process will only take a couple of minutes.

Step 2: Create your trading profile

You must then answer some questions which have to do with how you trade, your risk tolerance and your capital. Based on your answers, Stash will create your unique trader profile.

Step 3: Choose your investment options

Based on your answers in step 2, Stash will present some investment options. Go through these and pick the options which are the most aligned to your trading goals.

Step 4: Add funds to your account

Deposit funds into your balance using your preferred payment method. Take note that it can take up to two days to deposit money into Stash Invest.

Step 5: KYC & Verification

Verify your identity, address and other documentation by following their simple verification procedure.

Step 6: Buy Facebook stocks

Search for “Facebook” in the search box, enter the amount you want to invest then click the “Buy” button.

  Visit Stash Invest

How to Buy Facebook Shares outside the U.S.

CFD broker Plus500 is the ideal choice for residents outside the U.S. looking for a reputable platform that will provide an easy-to-use interface, tools, stock data and news and technical indicators. Traders who qualify for a professional account (with a minimum portfolio value of €500k) can raise their leverage levels, for example, from 1:5 to 1:20 for stock trades.  Read on to get started investing in FB with Plus500.

Step 1: Register your account

You will be prompted to download the mobile app to register.  Select between a Demo and Real Money account. After filling in basic personal information, you will gain access to the unlimited demo account. Before you can use it, you will be prompted to answer a few questions to establish your investor risk profile.

Step 2: Fund your account

When you are ready to trade with real money, fund your account. Three payment options are provided. You may be asked to verify your payment method.

Step 3: Verify your identity

Attach and submit proof of identity for verification.

Step 4: Trade Facebook stocks

Plus500 offers a wide variety of CFDs on investment instruments, including stocks, ETFs, indexes, forex and cryptocurrencies. For the advanced investor, options trading is also available. Query Facebook and the price quotes for the stock, as well as put and call options, appear on the screen.

All stock information and the Buy/Sell commands are displayed on the general stock page for the serious trader who wants to execute quickly. The bottom half of the page displays the price chart and provides access to a broad selection of technical analysis indicators.

  Visit Plus500

80.6% of retail CFD accounts lose money

It pays to compare the different brokers and trading features you require. If you want high flexibility and frequent trading, then the transaction costs should be as low as possible. Recommended brokers in this case are or Plus500. Or do you seek to make a one-time purchase or long-term investment with the help of savings plans? In this case, review classic online brokers such as

Should you invest in Facebook?

Facebook shares are a 3-in-1 deal in tech stocks. If you become a Facebook shareowner, you will not only invest in Facebook shares but also popular social networks Instagram and WhatsApp. The downside is, the value in the other networks has been lost in the mammoth Facebook social network. Anchored by Facebook Marketplace, Facebook is integrating shopping, payments and advertising across all three social networks globally. That means a big brand advertiser or small e-commerce business can sell and leverage network effects across 3.5 billion daily active users.

Increasing commerce on Instagram, Facebook and WhatsApp, I think, is one of the most exciting product opportunities that we have in all of these products and a big business opportunity as well. Mark Zuckerberg, Chairman and CEO, Facebook

Unlike Amazon Marketplace, selling products on Facebook Marketplace is free. Shopping is another way for Facebook to increase user activity and collect more valuable advertising data – Facebook’s most valuable asset. But when misused, this customer data is also the greatest threat to Facebook. A Facebook data privacy scandal in March 2018 took $360 billion off the value of GAFA (Google, Amazon, Facebook, Apple) stocks by April. Only the Amazon stock price was up in 2018 (28 percent). Facebook’s 5-year average stock returns of 19.6 percent outpace the internet industry, but the social media giant needs to avoid data privacy scandals to keep its 2 billion active daily users and investors.

Following key executive departures, Facebook is focused on securing data privacy while increasing user interaction and network effects, and thusly advertising revenues.

Pros of buying Facebook stock

 ✅AI-powered social interaction

As global mobile subscribership grows, the world’s favourite social network is creating more ways for users to interact with each other and advertisers. Interactive videos creating a curated shopping experience are an example. Facebook users, who spend 100 million hours a day watching FB videos, can select their preferences in the video. The latest feature allows brands to turn marketing polls into interactive games.

 ✅High advertising engagement rates

Here’s why Facebook’s 7 million advertisers love Facebook. Over the past five years, Facebook’s average ad revenue per user (ARPU) has grown at 26 percent annually (Morningstar). Brand advertising videos have a six percent engagement rate on Facebook. Facebook is releasing new and more specific ad relevancy metrics to help advertisers improve their target marketing.

 ✅Privacy and end-to-end encryption”

In an about-face, Facebook is no longer pushing users to be more open and public. Mark Zuckerberg outlined the new direction for Facebook in a privacy vision for social networks treatise in March. Data will be encrypted, securely stored, and not held beyond the time necessary. And controversially for some, Facebook and other messenger products will be intgerated.

Cons of buying Facebook stock

Data privacy scandal

Facebook stock was not the only one to fall after the data breach was made public. The Facebook data scandal spread as news broke that Microsoft, Spotify and many others had access to Facebook user data. For investors, it was a good time to buy tech stocks undervalued by the scandal. Google’s Google+ data leak, for example, provided an opportunity to buy Google stock at a discount. After declining for two moths, GOOG stock retraced its former highs and continued upward. But for FB stock, even fixing privacy concerns can pose stock price risk. When the General Data Protection Regulation (GDPR) was enacted with the objective of making private user data more secure, 3 million European Facebook users left.

Data privacy backlash

Facebook spending is rising as it takes actions to recover from its biggest data scandal. A #deletefacebook” Twitter campaign has been growing momentum since a Trump-related campaign consultancy accessed more than 80 million Facebook accounts. Facebook faces fines in the multi-billion dollars from the Federal Trade Commission and a slew of lawsuits. Meanwhile, US Facebook subscriber numbers have been falling for two consecutive years. Though the biggest beneficiary of lost Facebook subscribers is Instagram, a Facebook company, followed by Snapchat.

Executive exodus

Numerous executives opposing app integration and privacy changes have left the company in 2018. Chief product officer Chris Cox, one of the first Facebook engineers, resigned followed by executives of the apps he oversaw – Instagram co-founders Kevin Systrom and Mike Krieger, and WhatsApp co-founders Jan Koum and Brian Acton. The stricter controls will make data breach weary users happy.


As Facebook enacts new data privacy standards, it can turn its focus towards expanding its commerce business across its social networks. In our opinion, it is a good time for the long-term investor to invest in Facebook shares.

Facebook Stock: Current Prices and Summary

Facebook mobile ad revenue, 93 percent of total revenues, blew past analyst expectations, jumping 45% to $222 billion in 2018. As Marketplace users start shopping and selling across Facebook, Instagram and WhatsApp, Facebook expects advertising revenues per user to rise. But Zuckerberg did not talk about revenues in his latest analyst meeting, but instead how Facebook was fixing privacy issues. As investors learned in 2018, privacy concerns have a big impact on Facebook stock. Facebook’s price-to-earnings ratio is 22, halved from 2017. Alphabet’s PE, on the other hand, is 27, down only a few percentage points from 2017, even though Google stock was hit by both the Google+ and Facebook privacy scandals. Facebook has become the bellwether stock for data privacy scandals. But investors need not fret over the privacy devaluation; Facebook set aside $15 billion for stock buybacks in 2017, and recently added another $9 billion. When the political privacy breach pulled down FB stock in 2018, the company bought back $3.5 billion of its shares.

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FB price quote

Facebook  (FB)
Price$ 170.93Daily high$ 171.44
Volume18963658Low$ 169.50
Variation12:51Opening$ 169.71
+ / -%00:30%Day before$ 170.42

A Brief Overview of the History of Facebook

Though Facebook’s startup is among the most litigious in the tech world, lawsuits have not had a measurable impact on the stock price. The famous lawsuit of Cameron and Tyler Winklevoss against fellow Harvard student Mark Zuckerberg for stealing the concept of their HarvardConnect social site was settled in 2011 for cash and $45 million worth of Facebook shares. The next year Facebook went public in a $104 billion IPO. Investors were more interested in the incredible growth in Facebook’s online advertising revenue, second only to Amazon’s. It took Amazon stock 15 years to reach its $100 billion market cap the same year.


Armed with cash, in 2012, Facebook paid $1 billion for Instagram followed by WhatsApp for $19 billion in 2015. Facebook now plans to connect Facebook Messenger, Instagram Direct, and WhatsApp across its expanding Marketplace shopping platform. Some controversial features were partly behind the executive exodus. Facebook users can now access WhatsApp phone numbers, profiles will be shared and Facebook advertisers will be able to interact with users of WhatsApp and Instagram. But the more important controversy hitting Facebook stock is accusations of data breaches to help advertisers improve their data mining and returns. Facebook faces a slew of multibillion-dollar lawsuits for letting political campaigns access its data. The social network is on the defence with a new privacy policy and end-to-end encryption.

Facebook Shares: Forecast 2019–2023

Facebook stock was up 31 percent by mid-March. The fast rebound shows that investors are ready to move on from the data privacy scandal. Although Facebook will likely have to settle some of the high profile privacy invasion cases, including one from the Washington DC attorney general, in coming years. The focus is on oppportunity ahead increasing advertising revenues through the “big business” in commerce across the Facebook-owned social networks.

2019 – The high price of privacy

Facebook says expenses will increase 40–50 percent as it applies end-to-end encryption and its new privacy policy globally. Revenue growth will decelerate in 2019 as new commerce features are added. Following the success of Instagram stories, which is receiving 500 million views a day, Facebook is adding more engagement tools this year, including payments to WhatsApp and more product engagement features on Instagram. The median analyst estimate is for FB shares to reach $200 in 2019 with a high estimate of $275 and low estimate of $120. The forecast for Facebook stock is median-to-high stock growth.

2020 – Shopping across social networks

CEO Zuckerberg expects commerce opportunities across Facebook, Messenger, Instagram, and WhatsApp to start adding value in 2020 and beyond. Should we then expect Facebook stock returns more in line with e-commerce giant Amazon’s? Considering Amazon’s 5-year return of 35 percent, it’s easy to justify the decision to buy Amazon stock. Although the combination of shopping with Facebook’s social network effects could give Facebook an advantage. Could this advantage explain why the Facebook stock price is increasing at a rate of 20 percent versus 14 percent for AMZN stockin 2019? As one example of the social network synergies, a seller on Facebook Marketplace could have an ad instantly converted to WhatsApp in a country where it is the preferred messenger over Facebook. The forecast for Facebook stock is median growth.

2021 – Mobile VR headsets

The 90 million small businesses and 7 million advertisers on Facebook will expand across this new social shopping ecosystem as mobile phones use grows. Mobile users on Facebook’s network have grown at 32 percent annually over five years (Morningstar). By 2021, Facebook’s first hardware device, the Oculus VR headset, will be making a notable impact on revenues. Microsoft’s $3,000 HoloLens may be the best reason to buy Microsoft stock, but it is not available in the consumer market, though gamers are anxiously awaiting it. The under $400 Oculus VR headset meets this growing demand. The forecast for Facebook stock is median-to-high stock growth.

2022 – AI-powered advertising tools

Two million advertisers are already using Instagram stories. New marketing tools include an automatic placement feature that converts ads to stories to use on Instagram and Facebook. These ads will then be routed to the social network and placement that will deliver the best results while new AI ranking models place ads of higher relevance in front of users. The forecast for Facebook stock is median-to-high stock growth.

2023 – Higher ad revenues

By 2023, Facebook will be reporting metrics for the integrated Facebook social network, unleashing the value of all three networks. The added value across all networks should increase ad revenues per user. It will be harder for users to pack up their social media lives (photos, chats, timelines, and stories) across the more deeply connected services and move to another social network. And love it or hate it, because Facebook tracks your activity on its site and across browsers, users have grown accustomed to its well-targeted rather than annoying product placements. The forecast for Facebook stock is median-to-high stock growth.

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Although the GAFA stocks were grounded by privacy scandals in 2018, they are flying high in 2019. After Amazon and Apple stock stock hit $1 trillion in 2018 – Google stock is set to follow in 2019. Facebook stock is ready to surpass half a billion. The ability to share photos, likes and shopping deals in Facebook’s newly secure and private network is perhaps the best reason to buy FB shares.

When you are ready to buy stock, we recommend doing so via a regulated online broker such as Plus500 if you’re a UK customer, and Ally Invest for U.S. customers.

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Does Facebook pay a dividend?

No, Facebook shares do not pay dividends. Instead of paying dividends, high growth companies return value to shareholders in the form of increases in stock value and invest in acquisitions to sustain growth. Over the past 5 years, FB shares have returned 19.6 percent to shareholders whereas the S&P 500 with dividends reinvested returned 9.5 percent.

Can I buy Facebook stock directly from Facebook?

A direct stock purchase plan (DSPP) allows investors to buy stock directly from a company, often at a low or no fee. The options to set up an automatic monthly purchase plan and automatically reinvest dividends may be available. At this time Facebook does not offer a direct stock purchase plan.

How will the data privacy scandal impact Facebook stock in 2019?

Facebook appears to have emerged from the data privacy scandal. In the recent annual meeting, Chairman and CEO Mark Zuckerberg dedicated his time to discussing the data privacy and end-to-end encryption measures Facebook is currently implementing. By mid-March, Facebook stock had appreciated 31 percent to 165. The current median analyst forecast of 200 implies a growth rate of 21 percent for the rest of the year, slightly higher than the 5-year average annual growth rate of FB stock of 19.6 percent.

What was the value of the settlement between the Winklevoss twins and Facebook?

The Winklevoss twins settled with Facebook in 2008 for $20 million in cash and 1.5 million Facebook shares, valued at $45 million at the time. After a five-for-one Facebook stock split in 2010, they held 6 million shares. At the current FB share price of $165, those shares would be worth $990 million. However, the Winklevoss twins sold some of those shares. Notably, they invested $11 million in bitcoin and became bitcoin billionaires. They have invested in other cryptocurrencies and own the cryptocurrency exchange Gemini.

How do I invest in the FAANG stocks?

Indices and ETFs provide a cheap way of getting diversified exposure to five of the highest performing tech stocks, known as FAANG (Facebook, Facebook, Apple, Facebook, Google). Many ETFs and indices have a heavy weighting in the FAANG stocks, including the NASDAQ-100 Tech and the NYSE FANG+ Index (NYFANG).

Where and how can I buy Facebook stock?

You can buy Facebook stock from online stockbrokers. and plus500 are examples of online broker platforms where traders buy and sell Facebook stock. After signing up online, type in the FB ticker, place your order and you will become an owner of Facebook shares.

A-Z of Stocks

Remember, all trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.

Veronica is a stock and crypto expert who lives with her husband and golden retriever in Ohio. She has written on trading and risk management for financial and fintech publications around the globe. Coverage ranges from emerging blockchain developments and ICOs to asset tokenization, and crypto and derivatives trading strategies for both the individual and institutional investor market.

3 thoughts on “Buy Facebook Stock: How To Invest In FB And What To Look Out For

    1. Hello Merlin72, the recent wave of data breach scandals involving Facebook has impacted on the company’s stocks greatly and we would recommend you to be cautious if you want to buy Facebook stocks.

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