Citigroup (C) is a diversified financial services holding company that offers an extensive range of financial products and services. It operates across two segments – Citicorp and Citi Holdings – that collectively serve corporate and consumer markets across the globe. If you’re considering an investment in this US banking titan there’s plenty to weigh up, especially in the aftermath of the Coronavirus pandemic. But, while market conditions may not encourage confidence, Citigroup stock has offered consistent growth in recent years, often exceeding expectations, and many forecasts remain positive. This guide will explain how to buy Citigroup stock, take a look at the best stockbrokers and consider the banking conglomerate’s prospects going forward. 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In this case, review online brokers such as Stash Invest. Should I Buy Citigroup Stock? Points to Consider Weighing up Citigroup stock as a buy or sell? It’s always wise to consider the company fundamentals, along with historic price movements and forecasts. Citigroup business model and share price history Citigroup’s long-standing position at the forefront of America’s banking industry is built on a series of innovations that date back to the 1970’s. Most notably, Citigroup introduced the ATM machine and compound interest on savings accounts. The New York-based conglomerate has since established a consistently held position as one of America’s big four diversified banks, alongside JPMorgan, Bank of America and Wells Fargo, all of which, along with Citigroup, straddle the full breadth of the banking sector by offering commercial, retail and investment banking services. If you’re looking for characteristics that set Citigroup apart from its aforementioned competitors, consider its overseas presence – Citbank’s international footprint has traditionally been more expansive than the other big US banks. This leaves it more exposed to overseas economic turmoil – particularly in Europe – than rival US banks. The complexion of its holdings is also distinct from the likes of Bank of America, with far less mortgage exposure meaning the likely post-pandemic uptick in mortgage delinquencies will be less of a concern. However, Citi’s substantial credit card portfolio (which accounts for 9% of its assets) could leave it exposed in the event of a recession. Citigroup stock dividend information Citigroup pays an annual dividend of $2.04 per share, with a dividend yield of 4.49%. The last dividend payment ($0.51) was made to shareholders on February 28. Citigroup’s earnings per share have grown consistently in recent years, ending 2019 at $2.15 for Q4. However, Q1 of this year saw Citi’s EPS drop to. $1.05, a 43.85% decline year-over-year. As of April 20, 2020, Citigroup’s P/E Ratio is 6.71. For comparison, Bank of America’s ratio is currently 11.03. Typically, large banks have a lower P/E ratio than regional banks because their growth tends to be steady. Citigroup stock forecast and prediction According to CNN, 22 analysts offering 12-month price forecasts for Citigroup Inc. have a median target of 56.25 with a high estimate of 87.00 and a low estimate of 39.40. This represents a +27.84% increase on the current price of 44.00 (20/04/2020). Consequently, Citigroup Is currently given a buy rating by CNN-polled analysts. How to Buy Citigroup Stock from eToro Assuming you have a funded account, follow these simple steps to buy Citigroup stock. Note: You need to verify your account to lift the deposit limit on your account. Step 1: Search for Citigroup (C) Stock Step 2: Click on trade Step 3: Specify ‘Buy’ Specify ‘Buy’ on the top tab, change the leverage to X1 to purchase real stock and proceed to set your order. Investing in Citigroup Shares – Final Thoughts As you’d expect, Citigroup’s fortunes are very much linked to the Coronavirus crash right now. The economic downturn will result in lower consumer and commercial spending, while loan defaults are almost certain to increase. All of which is likely to result in a revenue hit for Citigroup, which we expect to show up in July’s Q2 results. Indeed, the economic shockwaves are likely to negatively impact most areas of Citi’s operations, although there is some hope that its sales and trading arm may benefit from extreme volatility in equity and debt markets, which should go some way towards offsetting issues elsewhere in the business – sales and trading generated around 28% of Citigroup’s revenues in 2019. 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Our recommended broker, eToro, offers zero-commission stock and ETF trading for European clients. This means that, unlike most brokers, eToro won’t add a dealing charge or any administrative fees when you buy Citigroup stock. Is there a Citigroup stock price prediction? 12-month price forecasts - based on the predictions of 22 analysts - for Citigroup Inc. have a median target of 56.25 with a high estimate of 87.00 and a low estimate of 39.40. This represents a +27.84% increase on the current price of 44.00 (20/04/2020). What does the Citigroup stock dividend pay? Citigroup’s dividend payment is currently priced at $0.51. The current annualised dividend of $2.04 is up 6.3% from last year.