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Brave, a popular blockchain browser by Brandon Eich, saw its number of publishers increase 1,200 percent over the past 12 months, reports Decrypt. This includes but isn’t limited to the Washington Post and LadBible.
As you can infer, this means that more and more people are getting on board with the attention-focused approach to ad revenue. Users browsing with Brave enjoy automatically blocked ads, trackers, and other third-party entities that make browsing much more difficult. However, sites that they allow ads on ensure that users are rewarded with the browser’s cryptocurrency, BAT. They can then use these tokens to tip websites and content creators that they see fit.
One Reddit user took a look at Batgrowth and that just last July, the platform had around 18,931 publishers partnered with them. Now, they’re looking at over 226,700, a massive increase. Publishers that sign up for the Brave platform are eligible to bring tips into their cryptocurrency wallets for their efforts.
Notable participants include YouTube content creators and Twitch streamers, with Twitter joining up as well, reports the publication. The latter sees around 16,600 users participating. Essentially, all one has to do is click a tip button to reward their favorite content creators for their work.
The Brave browser even has tips built directly into Twitter and Reddit, believe it or not. That, and the application saw 10 million downloads on the Google Play store last August.
While there’s still a ways to go, success stories like Brave mean that people are getting ready to use cryptocurrencies, blockchain, and the projects surrounding them. What will this mean for the future of cryptocurrency trading? We’ll have to see in the long run.