MicroStrategy Rebrands To "Strategy," Reports $670M Q4 Loss

MicroStrategy Rebrands To ”Strategy,” Records $670M Loss In Q4

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Updated: 06 February 2025

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MicroStrategy, the business intelligence firm turned Bitcoin buying powerhouse, has rebranded to “Strategy” following a $670.8 million net loss in the fourth quarter of 2024.

The software firm’s new branding incorporates a Bitcoin-themed visual and also includes the crypto market leader’s logo. In a Feb. 5 announcement, the newly-branded company said that it will continue providing business intelligence solutions to its clients as well as pursuing its corporate BTC treasury strategy.

Strategy Revenue Below Analyst Estimates

Strategy reported $120.7 million in revenue in the fourth quarter, which is a 3% year-on-year decrease and below analysts’ estimates by about $2 million. In addition to the lower-than-expected revenues, the company’s expenses in the fourth quarter also rose nearly 700% year-on-year to $1.1 billion.

The surge in expenses came after the firm started executing on its 21/21 plan with the goal of raising $42 billion in capital over the course of the next 3 years. This raise will be split evenly between equity and fixed-income securities, and the funds will be used to buy BTC.

According to Strategy, it has already raised $20 billion of the $42 billion capital plan. The company’s CEO Phong Le also said that Strategy is “significantly ahead” of its originally planned timeline, adding that Strategy is “well positioned” to “further enhance shareholder value.”

Its $670.8 million loss in the final quarter of last year was caused mainly by a $1.01 billion impairment charge on its Bitcoin holdings. That was up sharply on $39.2 in the same period last year.

Strategy’s BTC Yield Reaches 74.3% In 2024

With regards to the company’s Bitcoin holdings, Strategy currently holds 471,107 BTC, according to SaylorTracker. The firm’s investment in the largest crypto by market cap has led to an unrealized gain of 52.41%, or more than $15.9 billion, since the first purchase.

Strategy’s BTC yield, which shows the percentage change between the company’s Bitcoin and Assumed Diluted Shares, reached 74.3% last year. However, the firm has decided to lower its target to 15% for 2025.

Last week, MicroStrategy did not sell any shares of class A common stock under its at-the-market equity offering program, and did not purchase any bitcoin. As of 2/2/2025, we hodl 471,107 $BTC acquired for ~$30.4 billion at ~$64,511 per bitcoin. $MSTR https://t.co/QTBWl8KlNv

— Michael Saylor⚡️ (@saylor) February 3, 2025

Michael Saylor, the company’s executive Chairman, said that the company has paused its BTC buying spree for now after announcing 12 consecutive weekly BTC purchases.