Travala’s Partnership with NEM Leads to 20% Surge Of CryptocurrencyAuthor: Ali RazaLast Updated: 23 January 2020 Recently, the entirety of the crypto market seemed to be taking it easy, with most forms of crypto going down slightly or continuing their respective consolidations. Most of them are just slightly in the red, thanks to the overall crypto market capitalization having shrunk by about $6 billion.Climbing 20% And Serving As Best Performer In Top 40NEM, however, has enjoyed a substantial boost, serving as the top-performing cryptocurrency yesterday within the top-forty list. While the slight gains are rather minor, any form of profits is excellent news in today’s crypto market.While NEM’s coin suffered a low of 420 Satoshis, or about $0.036, on Monday, the token, developed for smart-asset high performance, enjoyed a 20% climb. This caused the coin to plateau at around 505 Satoshis, or about $0.043, for today. At the time of writing, the NEM has pulled back, standing at the 476 Satoshi, or $0.041, mark. NEM enjoyed a rise in market cap, climbing up to $380 million. With this, NEM enters the top-thirty in the world’s cryptocurrencies, standing just ahead of the VeChain coin.Boost Thanks To Positive SentimentThe reason for this enormous amount of positive sentiment comes primarily from the announcement regarding NEM’s partnership with one of the world’s leading travel firms. With this announcement, Travala declared that it would integrate NEM’s XEM coin into its list of 20 other forms of crypto that the hotel booking platform supports through its services.Travala serves as one of the leading accommodation booking services that incorporate a crypto-friendly business model. It lists over 2 million properties stretched across 230 countries. Travala had created an event to celebrate the inclusion of NEM. The platform is currently offering a discount of up to 40% when users book accommodations on its platform by way of the coin as payment.The Mandatory Kind WordsAs one would imagine, the two respective heads of these companies had the mandatory kind words to express to each other about this new development. Matt Lyczynski, the Chief Executive officer of Travala, gave the usual. He explained that Travala, as a whole, was delighted to incorporate NEM as one of its certified Travel partners. He expressed anticipation from Travala’s front to have the holders of XEM join their community of crypto travel bookingAlex Tinsman, the CEO of NEM, gave similar praise to his new business partner. He explained that Travala has been supporting the crypto community for some time now. Thus, Tinsman considers Travala an advocate for crypto and blockchain’s widespread adoption. He stated that NEM was eager for the partnership, saying it will further their respective goals.