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Regulations on Crypto are “Going to Bite” Financial Firms that Market to Consumers

Don’t invest unless prepared to lose all the money you invest. This is a high-risk investment, you shouldn’t expect to be protected if something goes wrong.

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The Financial Conduct Authority (FCA), the regulatory body in the UK, has announced stricter regulations for cryptocurrency firms targeting retail investors. 

UK Financial Regulator to Crack Down on Misleading Crypto Marketing, Mandates “High Risk” Disclosure

Sarah Pritchard, the Executive Director of Supervision, Policy, and Competition Markets at the FCA, emphasized the agency’s commitment to crack down on companies attempting to attract UK consumers through misleading marketing practices. Pritchard stated the FCA will vigilantly monitor compliance with the new rules and will not hesitate to take enforcement action against firms in violation.

The upcoming legislation in the UK will introduce a requirement for cryptocurrency firms to communicate the “high-risk” nature of their investment products in their marketing materials. Sarah Pritchard emphasizes the importance of ensuring the public is fully aware of the risks of investing in crypto assets. This rule will apply to firms operating within the UK and those operating outside the country. The FCA is determined to take action against companies that cannot comply with this requirement.

Pritchard complains about the need for more consumer understanding regarding the level of risk involved in crypto investments. To address this, the FCA reinforces the message that individuals should only invest in cryptocurrencies if they are prepared to lose all their invested funds.

Similar regulations already exist for other high-risk investments in the UK, which involve straightforward labeling, showing that it is a high-risk investment, and urging investors to comprehend the associated risks fully. Pritchard expects the new marketing rules for crypto firms to follow a similar approach.

FCA Executive Stresses Importance of Global Standard and Consumer Protection in Cryptocurrency Regulation

The mentioned rules are currently awaiting legislation and “confirmation of the rules.” However, it is expected that companies will be required to adhere to these rules once they are implemented.

Additionally, she emphasized the significance of establishing a global standard for regulating cryptocurrencies and fostering international cooperation among regulatory bodies.

Speaking at the Financial Times’s Crypto and Digital Assets Summit, Pritchard stated individual countries are developing their regulatory frameworks based on the UK’s perspective, focusing on demonstrating the market’s integrity. However, consumer protection is also a crucial aspect that needs to be addressed. Therefore, discussing whether consumers truly comprehend the associated risks is essential.

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