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Mars Wrigley Files Trademark Application For Juicyverse – Plans To Launch Virtual Candy In Metaverse

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Mars Wrigley
Mars Wrigley

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The popular multinational chewing gum production company, Wrigley, has filed a trademark application for “Juicyverse” as part of the preparation to enter the nascent non-fungible token and metaverse spaces.

Mars Wrigley Enters The Metaverse

In a March 29 blog post, Mike Kondoudis, an accredited intellectual property attorney, confirmed that Wrigley filed trademark applications with the United States Patent and Trademark Office related to NFTs on March 24.

Founded in 1891, Wrigley is a multinational chewing gum production company and a subsidiary of a popular confectionery manufacturer, Mars. The chewing gum firm is renowned for producing popular chewing gum such as Doublemint, Juicy Fruit, P.K, and Orbit.

According to data submitted, Mars Wrigley anticipates protecting the “Juicyverse” brand and uses it to launch downloadable image files, including images of artwork, confectionery, and candy snacks. It will use blockchain technology-based non-fungible tokens to authenticate these digital assets.

Moreover, the chewing gum company has showcased plans to create a range of virtual products such as movie clips, music, confectionery, and digital avatars for use in the virtual world created for entertainment purposes.

The chewing gum firm also intends to offer entertainment services, such as virtual environments that let users interact for recreational, artistic, and leisure purposes. It also plans to launch candy-themed digital collectibles.

Other Top Brands In The Metaverse Space

Mars Wrigley joins the growing list of top multinational food brands that have already invested in the crypto industry. In June 2022, Mars, its parent company, filed a trademark application for the Sneaker brand with the United States Patent and Trademark Office.

Other pioneer companies that recently filed non-fungible token and metaverse trademarks include fashion brands Gucci, Louis Vuitton, Rolex, Yves Saint Laurent, and Nike; automotive companies Mercedes-Benz and BMW; and media companies Warner Brothers and Sony Music Entertainment.

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