Justin Bieber’s Hit Song `Company` Becomes an NFT That Enables Fans To Earn

Updated: 06 September 2023

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Justin Bieber’s 2015 hit song “Company” will be turned into a non-fungible token (NFT) by the blockchain-oriented music platform anotherblock.

The company plans to create 2,000 NFTs tied to the song, and aims to release them on Sept. 7, it said in a tweet. It’s partnering with the song’s co-producer, Andreas Schuller, who is also known as Axident.

🚨new drop alert🚨

💿JUSTIN BIEBER – COMPANY💿
live on base 7.09.23//7.sept.23📆

stay tuned for the full drop details⛓

our next music rights collectible, don’t miss it◾️

🇺🇸due to an uncertain regulatory environment, US minters will be geo-blocked for this drop pic.twitter.com/QflFRBNjuh

— anotherblock (@anotherblock_io) August 31, 2023

By purchasing and holding the NFTs, fans will be entitled to a share of the royalties, and the amount they will earn from future streams of the track will depend on how many tokens they hold.

Axident will remain the rights holder, but anyone who buys an NFT tied to the track can participate in a 1% royalty share.

NFTs To Bring Creators Out of the Shadows

The NFTs are a powerful way of acquainting the masses to Web3, said Michel Traore, the CEO and co-founder of anotherblock.

“Company” is a prime example of a song with immense potential. Through the Web3 tools, we can offer music enthusiasts something that, until recently, hasn’t been accessible to the general public.”

He also highlighted that the royalty share is entirely divested by Axident, stressing that producers rarely receive the recognition they truly deserve. Turning the song into an NFT will create a new revenue stream for producers and fans alike, he added.

A move to reshape the music industry

Anotherblock has worked with prominent names in the music industry on developing Web3 ventures, including Martin Garrix, The Weeknd, and Rihanna.

Company was released as a single and reached the top 40 in Australia while ranking 53 in the US. Since its release, it’s amassed more than 500 million streams.

Anotherblock and Axident hope its NFT inspires other creators to do the same for new tracks, opening up a new avernue of revenue for songwriters, artists, and fans alike.

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