Japanese Watch Brand Casio Drops A New NFT Collection To Mark Its 50th Anniversary

Updated: 02 May 2024

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Casio Computer, a Japanese multinational electronics manufacturing corporation, has launched a new non-fungible token collection to celebrate fifty years since its inception. The affordable and luxury watch brand has teamed up with various creators to create the art NFT.

Japanese Watch Brand Casio Hits 50 Years

In a May 01 blog post, Casio confirmed launching a new non-fungible token collection to mark its 50th anniversary. The affordable and luxury watch brand has tapped Astar zkEVM, an Ethereum Layer-2 scaling solution, to power the new non-fungible token collection.

🎉CASIO WATCHES NFT will go on sale on May 1 at around 12:30 (UTC) 🎉

In celebration of the 50th anniversary of #CASIO watches, CASIO has collaborated with creators to create the art NFT!
Each artwork also depicts a popular CASIO watch!#YokiOrigins #AstarzkEVM
1/4 pic.twitter.com/sPIA8FrTEp

— VIRTUAL G-SHOCK (@VIRTUALGSHOCK) May 1, 2024

Founded in 1974, Casio is a multinational electronics manufacturing corporation headquartered in Shibuya, Tokyo, Japan. The electronics firm is renowned for producing a wide range of products, including calculators, mobile phones, digital cameras, musical instruments, analogue and digital watches.

The electronic company Casio has also become well known for the wide variety and innovation of affordable wristwatches. Although Casio rose to fame due to its inexpensive and durable digital watches, the company has advanced to create a luxury watch line called “Casio Oceanus.” These watches are known for their high-quality materials, advanced technology, and elegant design.

Casio Crypto And NFT Journey

Casio showcased plans to join the crypto and non-fungible token space in August 2023. At the time, Casio filed a trademark application with the U.S. Patent and Trademark Office, covering virtual clothing and watches, NFT-backed media and stores for virtual goods.

Based on the data submitted, Casio showcased plans to harness the popularity of the shock-resistant watch, which the company said has shipped over 100 million units since 1983. In September, the Japanese electronics giant partnered with Ethereum’s scaling developer, Polygon Labs, to launch its virtual G-SHOCK watch on Polygon’s protocols.

Earlier this year, Casio partnered with the Doodles for a groundbreaking NFT-inspired watch collection, marking the brand’s continued foray into the Web3 space. Doodles is a blue-chip, non-fungible token collection featuring a limited edition of 10,000 digital cartoons hosted on the Ethereum blockchain network.

something is coming 👽

doodles x @gshock_us collab

dropping soon 🛸✨ pic.twitter.com/qcDz328OQ7

— doodles (@doodles) January 31, 2024

In its latest advancement, Casio has partnered with Astar Network, an Ethereum Layer 2 network aimed at connecting people to web3 through entertainment, blockchain development, business development, and community events, to create its new non-fungible token collection.

The highly anticipated NFT collection will be revealed next week, May 10, 2024, through the Casio YoPort capsule machine. The YoPort will be available in two varieties, with the option to purchase one NFT or eight NFTs. During the reveal day, traders who purchase Casio NFT watches will have a chance to win more prizes, including an original G-SHOCK commemorating this event and Astar worth 10,000 yen.

There are a total of eight CASIO WATCHES NFTs.

The artwork is a collaboration of various types of creators' works🎨
Each artwork always depicts a popular CASIO watch⌚️
Please wait until May 10, the Reveal day, to find out what kind of artwork you will get!

3/4 pic.twitter.com/dLZJRMiymu

— VIRTUAL G-SHOCK (@VIRTUALGSHOCK) May 1, 2024