Nike Teases Launch of Sneaker NFTs in Fortnite

Updated: 22 June 2023

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Nike, the footwear and apparel giant, has teased the launch of a collection of sneaker non-fungible tokens (NFTs) within the popular online game Fortnite. This strategic move by Nike has the potential to drive the adoption of Web3 technology among traditional gamers. Fortnite boasts a massive player base, with over 242.9 million active users in the last month, as reported by Active Player.

Nike Teases Sneaker Collection, Propelling Web3 Evolution

Nike made a captivating announcement on June 16 through multiple social media platforms, revealing an exciting event called the “ultimate Sneakerhunt,” which they mentioned was scheduled to begin on June 20.

The announcement was accompanied by a visually stunning video that displayed the logos of Fortnite and Nike’s renowned Air Max sneakers against a backdrop of mesmerizing floating clouds.

As the video came to a close, the name of the sneaker hunt, “Airphoria,” was unveiled, and Nike’s SWOOSH logo representing its web3 platform was showcased alongside Epic Games’ Unreal Engine logo.

While specific details about the Airphoria event are currently limited, members of the NFT community have been actively speculating.

On 6.20 the ultimate Sneakerhunt begins. 🏙️🌬️ pic.twitter.com/QgMyA1uXRT

— Nike (@Nike) June 16, 2023

It is believed that Nike may have utilized Fortnite Creative 2.0, a feature that enables users to create virtual island game maps using Fortnite assets, to develop an NFT-related game for the Airphoria event.

One Twitter user drew comparisons to a previous game Nike created on the ROBLOX platform, although NFT integration was not part of that venture. The recent introduction of Fortnite Creative 2.0 suggests that Nike might have harnessed this mode to create an immersive NFT experience for Airphoria.

Although it was not officially confirmed that NFTs will be incorporated into Airphoria, users were optimistic because of the presence of Nike’s SWOOSH platform. Updates have it that no in-game NFTs will be introduced.

Nike’s NFT Division Gains Momentum

Nike’s SWOOSH platform had already made a noteworthy announcement on June 1, unveiling its intentions to bring NFTs into the realm of EA Sports’ game development. EA Sports is widely recognized for its popular titles, including the FIFA soccer game franchise.

While the specific EA Sports games that will integrate Nike NFTs have not been officially disclosed, this secrecy has sparked excitement and anticipation within both the gaming and NFT communities.

The potential partnership between Nike and Fortnite to introduce sneaker NFTs holds immense potential for driving broader adoption.

This collaboration between Nike, a globally recognized brand, and the gaming phenomenon that is Fortnite, has the ability to capture the attention of enthusiastic gamers and sneaker aficionados, thus introducing NFTs to a wider audience.

As the demand for NFTs continues to soar, Nike’s venture into the world of sneaker NFTs within the realm of Fortnite could act as a pivotal catalyst for the digital collectables market.

With the countdown underway for the “ultimate Sneakerhunt” in Fortnite, the collaboration between Nike and Epic Games has ignited anticipation and excitement among gamers, collectors, and the broader NFT community.

If top NFTs are integrated into Airphoria, Nike will set the stage for the future of Web3 adoption in gaming, effectively merging the realms of virtual assets, gaming, and iconic sneaker culture.

How to Access Airphoria

To access Airphoria, players are invited to visit Fortnite Discover or simply enter the island code 2118-5342-7190. Once inside, they are plunged into an immersive world where the quest begins—the hunt for the coveted Air Max Grails.

As a token of appreciation for their efforts, players have the opportunity to earn the exclusive Air Max 1 ’86 Back Bling, an in-game item that showcases their accomplishment.

Although the collaboration does not involve NFTs, Nike’s innovative.SWOOSH platform plays a pivotal role. By linking their Epic Games and.SWOOSH accounts, players unlock a special non-tradable achievement on the.SWOOSH platform.