Nike Virtual Studio “.Swoosh” And EA Sports Hint At Launching An NFT Project

Updated: 02 June 2023

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Nike virtual studio, .Swoosh has hinted at launching a new metaverse project in partnership with video game developer EA Sports. The highly anticipated joint non-fungible token project will fuse and revolutionize both the physical world and the digital virtual space.

Nike Virtual Studio and EA Sports Integration

In a June 1 blog post, Nike virtual Studio .swoosh teased launching a new metaverse project in partnership with EA Sports. The joint project will elevate player experiences, expand possibilities for self-expression and redefine the meaning of sports entertainment in the digital space.

What’s In The Game? Only time will tell…@EASPORTS x .SWOOSH ?⚽️?? pic.twitter.com/AXgidKX7rd

— .SWOOSH (@dotSWOOSH) June 1, 2023

Founded in 1991, EA Sports is a subsidiary of Electronic Arts Company that develops and publishes sports video games. The game publisher is renowned for creating the very best of soccer, football, ice hockey, golf, basketball, Formula 1, and MMA games with Electronic Arts’ sports titles.

EA Sports has dominated the world’s sports games in FIFA games, risen to gridiron greatness in the Madden NFL series, hit the ice with hockey gameplay, and brought a mouth guard with top NHL games. It builds the world’s best sports games and connects people with the sports they love through its video game franchises.

Nike Taps EA Sports For A Metaverse Experience

Under the new integration, the sports apparel brand anticipates leveraging EA sports gaming capabilities to build new immersive experiences and unlock brand-new levels of customization within the EA Sports ecosystem. Commenting about the partnership, Ron Faris, the general manager of Nike Virtual Studio, remarked:

“Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them. This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base.”

In turn, Andrea Hopelain, SVP of Brand for EA SPORTS & Racing, remarked:

“All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture. Working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete and share their love for sport.”

In the meantime, Nike Virtual Studios and EA Sports partnership mark an exciting step in the evolution of digital sports entertainment, promising new eras in which sports fans can engage with their passions in ways never possible. Nike Virtual Studio has promised to share more information in the coming days.