The Sandbox tops 2 million users amid a partnership with K-Pop group ByAli RazaPRO INVESTOR Updated: 04 March 2022 DisclosureWe sometimes use affiliate links in our content, when clicking on those we might receive a commission – at no extra cost to you. By using this website you agree to our terms and conditions and privacy policy. Join Our Telegram channel to stay up to date on breaking news coverage The music and entertainment sector has been pushing hard with its cryptocurrency plans. This week alone, some of the leading players in the music industry have made significant moves in the non-fungible token (NFT) and virtual world. K-Pop partners with The Sandbox The K-Pop group has been active in the cryptocurrency space since 2021. The band has now partnered with The Sandbox, one of the leading players in the metaverse. Together with Cube Entertainment, the band plans to expand its plans in the metaverse. Buy Crypto Now The recent partnership between The Sandbox and K-Pop will involve “commercial expansion.” The partnership will revolve around NFTs and the metaverse. The chief operating officer and co-founder of Cube, Sebastien Borget, commented on this, saying, “Cube is adopting the open Metaverse’s philosophy by expanding its presence in the Sandbox through its K-culture core.” Borget opined that the K-culture was boosting the growth of local partners and businesses. The K-Pop culture has already recorded significant growth in the virtual sector. Some of its successes were in the Bang Band Con The Live virtual concert held in 2020. The concert attracted 756,00 attendees globally. It was estimated that the event generated revenues of $20 million. Hits 2 million users The Sandbox metaverse game recently reached 2 million registered users. The game is owned by Animoca Brands, one of the popular players in blockchain gaming and NFTs. During the play-to-earn second season alpha launch, the Sandbox hit the 2 million user mark. The second season of the game was launched on Friday, and it will allow users to explore the 35 virtual experiences that are unique to the platform. It will also allow users to preview the “Snoopverse” launched through a partnership with Snoop Dogg. Snoop Dogg is a celebrity rapper and a major proponent of NFTs. Animoca Brands has attracted more than 150 investments in the NFT sector. It unveiled a $3.7 million investment in bitsCrunch to grow its NFT ecosystem in leading blockchains such as Solana, Polkadot and Polygon. This deal between The Sandbox and the K-Pop culture will allow the latter to be promoted in the virtual sector. Buy Crypto Now Your capital is at risk. Read more: How to buy cryptocurrencies How to buy uniswap Join Our Telegram channel to stay up to date on breaking news coverage