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Subpar Charging Infrastructure and Prohibitive Costs have been Major Barriers to Wider EV Adoption

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Most electric car users in the United States agree that using public chargers is simple, but bad facilities harm the user experience and discourage EV adoption. Eventually, more people are staying away from purchasing EVs. According to a recent J.D. Power poll, while it is becoming easier to discover public charging stations, defective infrastructure is degrading the experience and limiting EV adoption.

That’s bad news because EVs are expected to play a substantial role in decreasing greenhouse gas emissions in the transportation sector, and we all know the world will only grow hotter.

According to a J.D. Power poll of 11,554 battery electric and plug-in hybrid vehicle owners, one in every five acknowledged being unable to charge their vehicle while there. Furthermore, 72% of vehicles that did not charge reported a problem with the station. In addition to malfunctioning chargers, the survey looked into other factors such as pricing and “convenience of payment.”

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Public Level 2 Charging in 2022

According to J.D. Power, EV customers in the United States will be less satisfied with public level 2 charging in 2022 than in 2017. Level 2 stations were given to EV drivers with an average score of 633 out of 1,000, a decrease from 643 in 2021. Level 2 chargers, compared to a standard household socket, may fully charge a battery-electric automobile in as little as 4 hours.

The study discovered that increasing charging fees had impacted overall driver satisfaction levels in terms of price. In contrast, the second poll of 2,040 American adults funded by the EV finance firm Tenet discovered that 81% of respondents believed purchasing an electric vehicle was too expensive. According to J.D. Power’s poll, Tesla is the most popular EV charging station operator, followed by EVgo and Blink.

J.D. Power cites the lack of convenient charging stations as the most significant obstacle to American consumers’ widespread use of electric cars (EVs). In 1997, J.D. Power’s initial study on customer interest in electric vehicles was also a major obstacle. Until public charging infrastructure improves, consumer demand for electric vehicles will stay low even as more and more automakers dedicate resources to them.

But what elements should comprise a first-rate encounter at a public charging station?

Key Benefits of Study

Insights from the study address, among others, the following important topics raised by stakeholders:

  • Public Charging Providers: How happy are our customers with our services? Where do we stand about our rivals? How can we make enhancements? Where should the money go to best fuel these enhancement efforts? Exactly who is the most effective at this? When and where can we build more EV charging stations?
  • Automakers: How do various public charging service providers achieve customer satisfaction? Which charging platforms should we promote to our clients, and which should they avoid? How do people feel about the issues they’re having because of automobiles?
  • Utilities: What role does the public infrastructure play in the EV market? Are the promised public charging services being provided by the relevant utility companies? In which areas can we make improvements to promote more EV use?
  • Regulators: How do our residents rate the convenience of public charging stations relative to those in similar areas?
  • Those businesses that locate charging stations: What are consumers’ satisfaction levels with the public charging stations at our locations? Just how are we going to evaluate the effectiveness of our public charging service provider?

EV Adoption: What do We Need to Do?

Consumers’ “in-the-moment” actions, perspectives, and levels of satisfaction with their interactions with EV public charging stations are captured in the brand-new quarterly J.D. Power Electric Vehicle Experience (EVX) Public Charging StudySM, powered by PlugShare.

In this fresh investigation, the PlugShare mobile app was used to record participants’ real-time interactions with public charging stations. The research provides a novel perspective on the overall use, charger placement, convenience, speed, safety, and payment processing experiences of EV owners.

When things don’t go as planned, and the car doesn’t get charged, the investigation into what went wrong is expanded upon. These findings as a whole will be used as a yardstick by which public charging station operators can be judged, and they will motivate change in an area crucial to the expansion of the EV market.

According to J.D. Power, Tesla was the most popular EV charging station operator, while EVgo and Blink ranked last.

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