FIFA Dives Deeper Into Crypto – Files Nine New Metaverse Trademark Applications

Updated: 22 June 2023

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FIFA, the international governing body for football and beach soccer, has dived deeper into the burgeoning metaverse sector after experimenting with its practicability in the past several months. FIFA has filed more metaverse trademark applications as part of its “We Are” campaign.

FIFA Files New Metaverse Trademark Applications

In a June 20 blog post, Mike Kondoudis, an accredited intellectual property attorney, confirmed that the Fédération Internationale De Football Association, abbreviated as “FIFA,” filed nine trademark applications with United States Patents and Trademark Office related to Metaverse earlier this month.

#FIFA has filed 9 more Metaverse trademark applications as part of its “WE ARE” campaign. The filings claim plans for:

⚽️ VR Gaming
⚽️ Virtual Clothing, Footwear, Sports Great
⚽️ Entertainment Services
… and more!#FIFA #Football #Soccer #Web3 #Trademark #Metaverse #FIFA23 pic.twitter.com/ZwLxgNKXs6

— Mike Kondoudis (@KondoudisLaw) June 20, 2023

The trademark applications cover a variety of potential offerings in the metaverse space. These include personal training services, entertainment services like laser shows, live audio and visual performances, and sporting event-related spectacles. FIFA’s filings also encompass the provision of virtual sports equipment and accessories for use in these digital environments.

FIFA’s recent trademark applications are part of its “WE ARE” campaign, which includes virtual reality “VR” gaming, personal training for users, entertainment services such as laser shows, audio and visual performances by actors, musical bands, dancers, and live performers.

Other plans include providing online, non-downloadable virtual footwear, clothing, headwear, and other accessories needed by sports participants and fans but in the virtual world. Upon approval, FIFA will champion other sports organizations to provide new products and services to football fans and businesses worldwide.

FIFA’s Previous NFT And Metaverse Forays

FIFA has recently launched a diverse range of crypto initiatives, including creating a virtual replica of the Lusail Stadium in Qatar for the World Cup, allowing fans to immerse themselves in the event digitally. The soccer organization also teamed up with luxury Swiss luxury watchmaker Hublot and metaverse platform Upland to create unique virtual experiences and digital assets related to the 2022 FIFA World Cup.

Moreover, the world football governing body also partnered with blockchain technology firm “Algorand” as a sponsor and partner in the last tournament, making the blockchain firm FIFA’s official blockchain platform. FIFA has developed new casual games and launched an immersive fan engagement app dubbed “Phygtlis,” giving fans an innovative way to interact with their favorite moments from previous Football World Cups.