Blockchain-Focused Overstock.com Subsidiary tZERO Brings In Three New Employees For ExpansionAuthor: Max MoellerLast Updated: 18 June 2020 tZERO, a blockchain subsidiary of Overstock.com, is bringing in new hires according to a company press release from July 17. These new workers are meant to “drive further its growth plans, brand and market positions, and business objectives.”New hires for better company resultsThese hires are effective as of July 15. There’s the Head of Issuance, Brooke Navarro, the Head of Investor Relations, Michael Mougias, and Alexandra Sotiropoulos, Head of Communications.Speaking on the new employees is tZERO’s CEO, Saum Noursalehi: “These appointments are vital to our long-term strategy. On the issuance front, Brooke will drive strategic development of our security token ecosystem by focusing on the supply-side of the equation — working with issuers to bring more quality assets to the PRO Securities ATS. Mike and Alex will spearhead our efforts to continue to develop strategic market positioning for tZERO and engage with current and prospective investors, analysts, media and other tZERO stakeholders. These newly formed roles at tZERO round out the management team and are key to ensuring our continued success. I am proud of the milestones that we have achieved already this year and look forward to what will be achieved through the acquisition of such strong talent.”Navarro will try to raise “new capital” via security token offerings or through tokenization in general. That and she will look for partnerships that can improve tZERO technology. Mougias will keep an eye on investor relations for the company. Finally, Sotiropoulos will overlook the public relations and market department side of things.The group was brought in in 2014. Its intent is to use blockchain technology to improve Wall Street functionality. This could consist of anything from examining Bitcoin wallets to helping companies participate in Bitcoin trading, among other things. tZERO is a subset of Medici Ventures, which is Overstock’s blockchain subsidiary.