Bitcoin ETF Ads Might Appear On Google From Today After Policy Update

Updated: 29 January 2024

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Google might start featuring Bitcoin ETF (exchange-traded fund) ads from today amid a policy update scheduled for January 29.

In its updated policy, Google said it would allow ads for “financial products that allow investors to trade shares in trusts holding large pools of digital currency.” Speculation is now rife that the updated policy allows for advertising by spot BTC ETFs.

🇺🇸 Google to start allowing #Bitcoin ETF ads in 4 days — effective from 29th of January. pic.twitter.com/milikbK3mz

— Bitcoin Archive (@BTC_Archive) January 25, 2024

Following the January 10 approval of BTC ETFs by the US Securities and Exchange Commission (SEC), the products are regulated under the Securities Act of 1933, suggesting Google is likely to consider them a safe financial product to advertise.

Crypto analysts are optimistic about BTC ETF ads appearing on the search engine that processes around 8.5 billion searches daily. According to some analysts, the move will raise retail and institutional awareness of the product.

Reports are circulating that Google will be changing their policy and allowing #Bitcoin ETF ads starting on Jan 29th.

Google processes 100K searches/sec 🤯

Bitcoin is going to have unprecedented levels of institutional and retail exposure.

Prepare accordingly

— The ₿itcoin Therapist (@TheBTCTherapist) January 25, 2024

Bitcoin ETF Marketing War

Spot BTC ETF issuers are engaged in a marketing war in an attempt to grab market share after Bitwise launched the first Bitcoin ETF advertisement back in December.

Grayscale, which has been recording massive outflows for its Bitcoin ETF, is advertising its product across transport networks in the US.

BlackRock, which currently has the highest inflows to its spot Bitcoin ETF product, is also investing in marketing its products, focussing more on boomers. The Wall Street giant also held an educational webinar for iShares BTC ETF on January 26.

BlackRock is hosting an educational webinar Friday on getting btc access through an ETF $IBIT https://t.co/EhD4RX9dUl

— Eric Balchunas (@EricBalchunas) January 25, 2024

Given the efforts made by these issues so far, BTC ETF ads are very likely to start appearing on Google as soon as the tech giant allows it.