BETBY Launches Industry-First AI-Powered Esports Betting Tips

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On April 17, 2025, BETBY took a major leap forward in the iGaming space by introducing a first-of-its-kind AI-powered esports betting tips solution. The feature, part of the company’s award-winning BETBY.AI Labs suite, offers real-time, data-backed insights for bettors focused on top-tier and mid-tier esports tournaments – particularly across games like Counter-Strike, which continue to dominate global betting volume.

As esports betting moves closer to the mainstream, BETBY’s new product addresses the growing demand for relevant, personalized, and accurate tips across high-frequency betting markets. Here’s why this innovation matters and what it means for operators and esports fans alike.

Key Takeaways

BETBY launched the first AI-powered betting tips tool focused on esports tournaments.
The feature covers all tournaments with measurable betting interest, regardless of tier.
99% of all betting tips include at least one data-backed fact or statistical insight.
The tool supports 25 languages, ensuring broad international reach.
Esports tips now complement BETBY’s existing coverage of traditional sports.
The feature is built to boost user engagement, improve conversions, and deepen operator retention.

What Is BETBY’s New Esports Betting Tips Feature?

BETBY’s AI-powered betting tips engine is more than a data aggregator. It synthesizes real-time player stats, matchup dynamics, tournament formats, and live news to generate betting insights that are both intuitive and actionable.

According to the company, roughly 99% of all betting tips now include supporting evidence such as recent win rates, head-to-head records, map performance, or team changes. The system prioritizes clarity and transparency, offering bettors not just recommendations – but the reasoning behind them.

This feature has initially focused on Counter-Strike due to its high global betting volume, but expansion into other esports titles is expected.

Why It Matters: Closing the Knowledge Gap

Esports bettors often face a steep learning curve. Many events, especially in emerging regions or B-tier tournaments, lack sufficient pre-match analysis from traditional outlets. BETBY’s AI tool steps into this gap by automatically generating helpful context for every match covered – regardless of league size or location.

That means an esports enthusiast in Brazil betting on a Tier-2 European CS2 match can access meaningful betting tips in real-time, in their own language, backed by tangible data.

This tool is particularly relevant in a market where bettors may feel overwhelmed by the fragmented esports calendar or unsure how to evaluate team form between events.

Global Scale: Multilingual and Market-Ready

The betting tips feature is now available in 25 languages, including:

English, Spanish, Portuguese (both BR and EU), German, French, Italian
Russian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, Finnish
Arabic, Chinese, Japanese, Hindi, Hebrew, Turkish, Polish, Romanian, Latvian, Georgian, Greek

This enables BETBY’s operator partners to activate esports content in local markets without additional translation workflows. It also ensures bettors worldwide can interact with the platform in a language they trust, which historically drives engagement and lowers bounce rates.

Operator Benefits: Higher Engagement, Smarter Conversion

BETBY’s AI Labs was built not just for bettors—but for sportsbook operators. The addition of esports tips is engineered to drive higher:

Session times – by providing more detailed context around matchups
Conversion rates – by arming users with the confidence to place bets
Retention – through daily engagement with relevant, customized insights

As Danil Emelyanov, Head of BETBY AI Labs, explained:

“Integrating esports into our Betting Tips marks a significant milestone in our mission to provide comprehensive and innovative solutions to our clients. As the esports industry continues to grow worldwide, we recognize the importance of offering tailored insights that cater to this dynamic market.”

In short, the move helps operators tap into an esports audience that is younger, digitally native, and increasingly demanding of high-quality betting interfaces.

Not Just Esports: Traditional Sports Still Covered

While this update is focused on esports, BETBY’s Betting Tips engine still supports coverage across over 10 traditional sports, including:

Football (soccer)
Ice hockey
Basketball
Tennis
American football
Cricket
Handball
Volleyball
Baseball
Table tennis

This allows sportsbooks to activate comprehensive content without juggling multiple providers or in-house analytics teams.

The Bigger Picture: AI in Betting

BETBY’s launch comes at a time when AI is transforming how sportsbooks operate – from risk management to customer experience.

This esports-focused expansion reflects a larger trend: the shift from static odds and manual content to dynamic, context-rich betting ecosystems powered by machine learning. In a vertical as fast-moving and data-dense as esports, this approach offers scalability and precision that human analysts alone can’t match.

AI also allows for personalizing the user journey based on browsing history, betting habits, and geo-preferences – an area BETBY has hinted it may explore next.

What’s Next?

While initial rollout prioritizes Counter-Strike and major esports events, BETBY’s roadmap includes support for:

League of Legends
Dota 2
Valorant
Mobile titles like PUBG Mobile and Free Fire, especially in Asian and Latin American markets

Given BETBY’s existing presence across global markets – including Latin America, Central Asia, and Eastern Europe – expanding this feature could quickly reshape how esports betting is consumed worldwide.

Final Thoughts

BETBY’s AI-powered esports betting tips are more than just a flashy add-on. They represent a fundamental step toward smarter, more informed wagering – especially for a younger audience that expects real-time insight. This could be a gamechanger for all crypto betting sites if it takes on.

For sportsbook operators, the potential is clear: increased engagement, more confident bettors, and better platform performance. For users, it’s a win too – data-backed tips, in your language, every time you open the app.

As esports continues to grow and betting tech evolves, this kind of innovation will likely set the standard for the next generation of sportsbook experiences.