Evolution Innovates and Grows in the Asian Market with Super Color Game

Evolution is expanding its footprint across Asian markets with the introduction of Super Color Game, a vibrant addition to its live dealer portfolio. This Filipino-inspired game represents the company’s latest effort to diversify its interactive casino offerings while honoring traditional gaming elements from the region. With its colorful dice, multiplier mechanics, and social elements, Super Color Game embodies Evolution’s continued commitment to pushing the boundaries of live casino entertainment.

The Super Color Game Experience

The newly launched Super Color Game combines straightforward gameplay with exciting win potential, making it accessible to casual players while still offering enough depth for experienced gamblers. At its core, the game utilizes three oversized six-sided dice, each face adorned with different colors – yellow, white, pink, blue, red, and green. During gameplay, these dice tumble down a chute toward a specially designed platform, creating a visually dynamic experience reminiscent of popular Asian television entertainment formats.

What truly sets Super Color Game apart is its multiplier system, offering 18 guaranteed multipliers reaching up to 1000x in every round. This creates consistent opportunities for significant wins regardless of betting strategy. The game unfolds at a brisk pace under the guidance of energetic live presenters who maintain engagement throughout each session. Players can observe the upward-facing colors after the dice settle, with these combinations determining the outcome of each round.

Evolution has deliberately incorporated social elements into Super Color Game, responding to emerging trends in the live dealer sector. Rather than relying solely on traditional chat features, the company has developed a more immersive social experience. The game’s visual presentation draws inspiration from Asian television programming, which often employs quirky and visually stimulating elements to maintain audience engagement.

Betting Options and Game Mechanics

Players have considerable flexibility in how they approach Super Color Game. The betting structure allows for experimentation with different color combinations through three main categories:

• Single Bets: Predicting that at least one die will display a specific color
• Double Bets: Wagering on specific color combinations appearing on multiple dice
• Triple Bets: Betting on all three dice showing particular color patterns

For players who follow betting patterns, the game includes a history feature displaying previous outcomes. While this doesn’t influence future results, it provides additional information for those who prefer to analyze historical data when placing bets. The combination of straightforward rules with multiple betting options creates an experience that remains fresh across multiple sessions.

Todd Haushalter, Evolution’s Chief Product Officer, emphasized the game’s cultural connection:

I love the purity and celebration of colors of this classic Filipino game. We wanted to honor its history and do something special, which we thought players would love, by adding multipliers randomly every round that allow players the chance to win big. It is so incredibly visual and such a pure playing experience, and I think players are going to love it!

Evolution’s Journey: From Startup to Industry Leader

To fully appreciate the significance of Super Color Game, it’s worth examining Evolution’s remarkable journey in the online gambling industry. Founded in 2006 by childhood friends Jens von Bahr and Fredrik Österberg, Evolution began with a simple yet revolutionary concept: bringing the authentic casino experience into people’s homes through live streaming technology.

When the founders first pitched their idea to Unibet founder Anders Ström, the concept was ahead of its time – limited by bandwidth and video quality issues of the era. Though Ström passed on the initial opportunity (later regarded as his “biggest miss” financially), he acknowledged the concept’s long-term potential. The breakthrough came when British entrepreneur Richard Hadida believed in their vision and connected them with real estate moguls Richard and Ian Livingstone, whose financial backing helped launch the company’s first product.

Evolution established its first studio in Riga, Latvia in 2006, strategically choosing this location for its favorable business conditions, skilled workforce, and cost-effective operations. From these humble beginnings, the company has grown into one of Europe’s most impressive financial success stories during the last two decades, with its stock price surging an astonishing 58x since its 2015 IPO.

Business Model and Market Position

Evolution’s approach differs significantly from traditional gambling operators. Rather than competing directly for players, the company positioned itself as an infrastructure provider for online casinos. This capital-light business model explains the company’s impressive financial metrics, including its approximately 100% return on invested capital and 65% EBIT margin.

By 2023, Evolution’s client base included approximately 800 customers spanning online operators and land-based casinos. The company’s revenue structure reveals a diversified customer portfolio, with the largest client accounting for about 13% of revenue and the top five clients collectively contributing around 41%. This diversification reduces Evolution’s dependence on any single revenue source while spreading regulatory risk across multiple markets.

Evolution’s Global Expansion and Product Innovation

Evolution’s timeline reveals consistent geographical expansion alongside product innovation. In 2024 alone, the company has launched multiple new games and expanded studios in several regions:

• Introduced Fireball Roulette, combining elements of Lightning Roulette with Lightning Storm’s Bonus game
• Premiered Marble Race, described as “the ultimate racing game”
• Went live with Crazy Balls
• Expanded existing studios in Pennsylvania, Michigan, Connecticut, Canada, Armenia, and Romania
• Acquired Arcadia Gaming Solutions, specialists in arcade-style gaming
• Released Lightning versions of popular Sic Bo and Dragon Tiger games
• Opened a new studio in the Czech Republic
• Strengthened US market presence by entering an agreement to acquire Galaxy Gaming
• Acquired Livespins, offering a new dimension to online casino experiences
• Introduced Balloon Race, combining game-show features with slot gameplay
• Launched Stock Market, set in the volatile world of financial markets

This steady stream of innovation demonstrates Evolution’s commitment to diversifying its product portfolio while maintaining its core focus on creating engaging live experiences. The company’s expansion into North America represents a significant strategic priority, evidenced by its agreement with Caesars Digital to expand its partnership throughout the region.

Revenue Structure and Regional Focus

Evolution’s business is primarily divided into two segments: Live Casino (84% of revenue) and RNG (16%). The Live Casino segment continues to drive the company’s growth, while the RNG business has shown modest growth since acquisition, recently accelerating to 8.5% in the latest quarter.

Geographically, Asia has emerged as Evolution’s largest market, accounting for 33% of total revenue in 2023. Approximately 40% of this Asian revenue comes from regulated markets. North America represents Evolution’s fastest-growing region, with year-over-year growth of 18% (excluding the smaller “Other” category that primarily includes Africa).

The Innovation Engine Behind Evolution’s Success

What drives Evolution’s continued ability to create compelling games like Super Color Game? According to Todd Haushalter, the company’s culture plays a crucial role: “There is a lot of trust between coworkers at Evolution, and that allows us to go much faster. […] This shows up everywhere in the company and allows for decisions to be made fast. We are not always exactly right but we are mostly right and if we are wrong we can change it back. And somehow this all happens in Evolution without any politics. The company is remarkably unpolitical.”

This culture of trust and rapid decision-making has enabled Evolution to consistently pioneer new categories in the live casino space. In 2017, the company introduced Dream Catcher, establishing the Live Game Shows category. This was followed by innovative releases like Lightning Roulette (2018), MONOPOLY Live (2019), and Crazy Time (2020). Each innovation has expanded the definition of what live casino entertainment can offer.

Evolution’s commitment to quality was recognized early, winning the EGR Live Casino Supplier of the Year award for the first time in 2010. The company has continued to receive industry accolades, highlighting its consistent delivery of exceptional live casino experiences.

Future Outlook and Market Trends

The launch of Super Color Game represents Evolution’s continued focus on creating culturally relevant experiences for different markets. The Asian region, now Evolution’s largest by revenue, presents significant growth opportunities as online gambling and online crypto gaming continue to expand globally. The game’s Filipino inspiration demonstrates Evolution’s understanding that success in diverse markets requires products tailored to regional preferences.

Evolution’s strategic acquisitions reveal a company determined to own the entire spectrum of online gambling experiences. By acquiring companies like NetEnt (2020), Big Time Gaming (2021), Nolimit City (2022), and more recently Arcadia Gaming Solutions, Livespins, and Galaxy Gaming (2024), Evolution is assembling a comprehensive portfolio spanning traditional table games, slots, game shows, and innovative social experiences.

The company’s recent expansion of studios in multiple locations suggests confidence in continued growth across all regions. North America appears particularly promising, with Evolution opening studios in Pennsylvania, Michigan, Connecticut, and New Jersey in recent years. The partnership with Caesars Digital further strengthens Evolution’s position in this rapidly developing market.

Evolution’s Ongoing Transformation of Live Casino Entertainment

Super Color Game represents more than just another title in Evolution’s catalog – it exemplifies the company’s approach to innovation and market expansion. By taking inspiration from Filipino gaming traditions and enhancing the experience with modern features like multipliers and social elements, Evolution continues to redefine what players can expect from live casino entertainment.

From its humble beginnings in 2006 to becoming a dominant force in the global gambling industry, Evolution has maintained its focus on creating immersive, engaging experiences that bridge the gap between physical casinos and online play. Super Color Game continues this tradition while specifically targeting Asian markets, demonstrating the company’s commitment to providing culturally relevant products alongside its global offerings.

As Evolution continues expanding its geographical footprint and product portfolio, games like Super Color Game will likely play an increasingly important role in connecting with diverse player bases across different regions. Through this strategic approach to innovation and expansion, Evolution is well-positioned to maintain its leadership in the evolving landscape of online gambling entertainment.