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- What – According to a study conducted by DappRadar and Pacific Meta, a Japanese cryptocurrency firm.
- Why – Asian gamers will dominate most of the Web3 gaming industry.
- What Next – DappRadar published the report on April 13.
Gamers from Asia to Dominate the Web3 Gaming Industry
Currently, Asia already comprises 55% of the world’s gaming population, with a total of 1.7 billion gamers, and is predicted to account for 80% of all Web3 gamers in the near future. This is a remarkable feat, especially given the restrictions imposed on video games in certain countries within the region. In China, for instance, players under 18 years old can only play for an hour a day, while in South Korea, blockchain gaming has faced strict scrutiny and has been mostly banned.
Despite the legal challenges, DappRadar’s report suggests that the entry of video game publisher Nexon into Web3 with MapleStory Universe and Square Enix’s upcoming game Symbiogenesis indicates the adoption of crypto gaming in Asia. Both games are expected to use Polygon, which is currently the most preferred network for Web3 games from the perspective of game studios.
The DappRadar and Pacific Meta study also revealed that the Asian market prefers role-playing games such as Final Fantasy, Phantasy Star Online, and Genshin Impact.
The interest of the Asian market in Web3 games is significant, as evidenced by Korean game publisher WeMade’s presence at the Game Developers Conference (GDC) in San Francisco. WeMade plans to launch its games in Korea without Web3 elements first and then introduce NFTs and Web3 integrations through its WeMix platform for a global audience at a later date.
In an interview, Trung Nguyen, co-founder of Sky Mavis, recently expressed his belief that Web3 games are a natural fit for the Asian market. He built his opinion considering the type of games the Asian gaming market is accustomed to. In the early days of Web3 gaming, it was all about role-playing games, where players would acquire the best characters and trade them on the market, a concept which is most popular among the Asian audience.
The Sky Mavis’ co-founder predicts that as Web3 games increasingly prioritize gameplay over finance, both Western and Eastern audiences will start to expect similar experiences.
Pacific Meta conducted a study on Web3 games, which surveyed over 1,000 adults in Japan. The survey revealed that 40% of respondents were aware of blockchain-based games, and nearly 57% of those aware found Web3 games to be interesting. When asked about the types of blockchain games they were interested in, most respondents said they preferred free games with mobile phone compatibility. The survey also found that players cared less about the unique use of blockchain in the game, indicating that platform and initial cost were more important to players in Japan.
Despite the efforts of big brands like Razer and FIFA in Web3 gaming projects, the industry still has a long way to go before seeing mass adoption.
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