Kero Gaming, the Miami-based micro-betting specialist, has just secured a fresh $3 million capital injection that positions the company for accelerated growth in one of sports betting’s hottest segments. The Series A funding round, led by SIG Sports Investments Corp with participation from multiple returning investors, marks a pivotal moment for the company as it looks to capitalize on the surging popularity of instant, in-game wagering opportunities.
The Micro-Betting Revolution Taking Sports by Storm
If you’ve noticed your sports-watching friends increasingly glued to their phones during games, micro-betting might be the reason. Unlike traditional pre-game wagering where you’re betting on final outcomes, micro-betting breaks sports down into bite-sized, instant-gratification moments that resolve in seconds or minutes.
Will the next pitch be a strike? Will this free throw go in? Will the next play be a pass?
These rapid-fire betting opportunities have transformed how fans engage with live sports, creating a continuous feedback loop of excitement throughout games.
The trend is particularly explosive in 2025, with industry experts noting that micro-betting perfectly aligns with today’s instant gratification culture. With 5G connectivity now widespread and mobile app interfaces optimized for split-second decisions, the technology infrastructure has finally caught up with consumer demand.
What makes micro-betting especially suited for American markets is the natural cadence of sports like football, baseball, and basketball. Unlike soccer with its continuous play, American sports feature natural stoppages that create perfect windows for quick betting decisions.
Given the accommodating cadence of US sports with numerous play stoppages in football, baseball, and basketball, versus the continually running clock in soccer, the in-game/micro-betting opportunity could be substantial.
Kero Gaming’s Rapid Rise
Founded in 2020 just as sports betting was gaining legal momentum across the United States, Kero Gaming spotted the micro-betting opportunity early. The company’s platform specializes in algorithmically generating, pricing, and settling micro-markets for over 180 sports betting brands globally.
The company’s growth trajectory tells a story of escalating investor confidence. After launching, Kero secured a $1 million seed funding round in March 2022, followed by an additional $2 million investment that November. By July 2023, the company had raised another $2 million while simultaneously announcing key partnership deals that signaled growing industry acceptance.
These earlier rounds attracted notable investors including HappyHour, Cardinal Sports Capital, iGaming Ideas, Sharp Alpha Advisors, and Avenue H Capital – many of whom doubled down on their commitments in this latest round.
Inside the $3M Funding Round
The newly announced Series A represents more than just additional capital – it signals growing institutional confidence in both Kero specifically and the micro-betting segment broadly. SIG Sports, part of the Susquehanna International Group of Companies, led the round with participation from several returning investors.
Eberg Capital and Sharp Alpha Advisors rejoined the investor pool, alongside Chicago Trading Company, Avenue H Capital, and Yolo Investments. This coalition of financial backers creates a powerful foundation for Kero’s next phase of growth.
Tomash Devenishek, Kero Gaming’s founder and CEO, framed the investment as a watershed moment: “This funding round marks a significant milestone for Kero as we enter a phase of accelerated growth. With SIG Sports’ lead investment and board participation, we’re well-equipped to ensure that the industry has a long-term, trusted provider delivering robust offerings that meet the evolving demands of operators worldwide.”
He further emphasized the company’s commitment to being a dependable industry partner: “We’re doubling down on our commitment to provide cutting-edge micro-betting solutions as a long-term partner the industry can trust. A heartfelt thank you to Joe Grubb and the entire team at Susquehanna International Group as well as everyone else who participated for their continued belief in Kero Sports.”
From the investor perspective, Joe Grubb, Vice President at SIG Sports, expressed enthusiasm about deepening the partnership: “Kero Gaming has demonstrated exceptional growth and innovation in the micro-betting space. We’re excited to deepen our partnership and support their mission to lead this exciting capability in oddsmaking for one of the highest growth categories within sports entertainment.”
Strategic Market Expansion Plans
With fresh capital in hand, Kero Gaming has outlined ambitious expansion plans targeting two key markets: Europe and the United States. While Europe already has a mature sports betting ecosystem with high adoption of live betting, the rapidly evolving U.S. market offers perhaps the most substantial growth runway.
Since the 2018 Supreme Court decision that opened the door for state-by-state sports betting legalization, the American market has been transforming rapidly. Kero’s technology appears particularly well-suited to capitalize on American sports’ structures, with natural breaks in play creating perfect windows for micro-betting opportunities.
Industry analysts note that while European sports betting has long featured live wagering (accounting for approximately 75% of all bets in the UK), the American market is quickly catching up, with consumer behavior shifting toward in-game engagement.
Key Partnerships Fueling Growth
Kero Gaming’s strategy emphasizes building relationships with established operators and platform providers. In January 2025, Caesars Sportsbook made the significant decision to switch to Kero Gaming’s international platforms, replacing previous micro-betting providers – a major vote of confidence in the company’s technology.
This complements other key partnerships including Flutter’s MaxBet, demonstrating Kero’s ability to work with some of the largest names in global gambling. The company has also secured integration deals with suppliers Bragg Gaming Group and EveryMatrix, expanding the reach of its products across multiple platforms.
These partnerships are crucial in the sports betting ecosystem, where technology providers must integrate seamlessly with established operator platforms to reach end users. Kero’s success in building these relationships suggests both technical competence and product offerings that resonate with major industry players.
The Competitive Micro-Betting Landscape
While Kero Gaming has established strong momentum, it operates in an increasingly competitive space. Simplebet, founded in 2018, was among the first companies to capitalize on micro-betting opportunities in the U.S. market. After completing a $15 million financing round, Simplebet secured multi-year partnerships with major operators including DraftKings and FanDuel.
Australian-founded PointsBet has also made significant moves in the micro-betting arena, acquiring B2B software company Banach for $43 million in March 2021 specifically to enhance its in-play betting capabilities.
The trend in this industry, especially in the U.S., will be all around in-play betting. Within three years, the expectation is roughly 75% of bets will be in-play.
This competitive landscape has driven rapid innovation, with companies racing to develop technologies that can reliably generate odds for increasingly granular in-game events while maintaining profitability margins.
Market Size and Growth Projections
The broader context for Kero’s expansion is the remarkable growth of the entire sports betting industry. Recent market analysis shows the global sports betting market reached $103.08 billion in 2024 and is projected to grow at a compound annual growth rate of 8.56% to reach $224.12 billion by 2033.
Within this larger market, micro-betting represents one of the fastest-growing segments. Analysts identified micro-betting as “the next big thing in sports betting,” with the potential to drive significant upside to forecasts. Their analysis suggests the U.S. sports wagering market alone could be worth $9.25 billion by 2025 – though other projections are even more optimistic, with some operators suggesting the domestic online sports betting market could eventually reach $22 billion with full legalization.
The current trajectory suggests micro-betting may follow patterns seen in more mature markets like the UK, where in-play wagering already dominates betting activity. Industry leaders are planning for a future where the majority of bets occur during games rather than before them.
Technology Powering the Micro-Betting Revolution
Creating viable micro-betting markets requires overcoming several technical challenges that don’t exist in traditional sports betting. First, there’s the need for ultra-fast data feeds that can transmit game events with minimal latency – when betting on whether the next pitch will be a ball or strike, delays of even a few seconds can create opportunities for advantage play or customer frustration.
Second, sophisticated algorithms must instantly generate appropriate odds for each micro-event, balancing attractiveness to bettors with profitability for operators. Kero Gaming’s competitive advantage appears to lie in its proprietary algorithms that can efficiently handle these complex calculations across multiple sports and leagues.
Artificial intelligence plays an increasingly important role in this ecosystem, with machine learning algorithms analyzing historical patterns to improve odds accuracy while identifying potential anomalies that might indicate integrity concerns. Modern sportsbooks increasingly include live visualizations, heat maps, and AI-generated tips to support informed betting decisions.
Innovation Horizons in Micro-Betting
As 2025 progresses, several emerging trends are worth watching in the micro-betting space. There’s growing interest in synchronizing micro-betting opportunities with broadcast feeds, creating second-screen experiences that enhance viewer engagement with televised sports. This convergence of media and betting represents a significant growth avenue for companies with sophisticated micro-betting capabilities.
Social features that allow friends to compete on predictions are gaining traction, as is the expansion of micro-betting into emerging sports categories like esports. Personalized micro-betting recommendations based on individual betting patterns represent another frontier for innovation.
Other trends that analysts note are the increasing use of cryptocurrencies in online gaming platforms.
For Kero Gaming specifically, the fresh capital injection positions the company to pursue these innovations while expanding its market reach. As micro-betting continues its transition from novel feature to core betting product, providers with reliable technology and strong operator relationships will be well-positioned to capture market share.
The company appears uniquely positioned to lead the charge, bolstered by its recent funding and strategic market expansions, especially as European and global operators increasingly adopt this form of betting. With the backing of SIG Sports and other strategic investors, Kero Gaming’s trajectory suggests the micro-betting revolution is just hitting its stride.
