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Igloo Inc., the digital asset incubation studio and the team behind the popular Pudgy Penguins and Lil Pudgy non-fungible token collection, has partnered with TheSoul Publishing, the award-winning company producing some of the most-watched digital content in the world, to create animated cartoon series on YouTube. In this article, we shall explore the collaboration in detail.
In a February 27 blog post, TheSoul Publishing company confirmed that they have partnered with the Pudgy Penguins team to create an animated cartoon series on YouTube. Premiering in Q1 2025, “Lil Pudgys” will introduce fans to a new animated universe inspired by Pudgy Penguins’ Web3 IP. The Pudgy Penguins team anticipates pushing its relevance beyond the crypto and toy markets.
Pudgy Penguins is getting an animated series!
They are teaming up with TheSoul Publishing, one of the world’s largest digital publishers, to launch Lil Pudgys, a brand-new animated YouTube series.
Why this partnership is a big deal: pic.twitter.com/ds0gMIVdFS
— SteveG. (@SteveG60117) February 27, 2025
Pudgy Penguins X TheSoul Integration
Unveiled in 2024, Igloo is the parent company for Lil Pudgy, a non-fungible token collection that features a fixed set of 19,950 cartoon NFTs and Pudgy Penguins, a globally acknowledged non-fungible token collection featuring a limited edition of 8,888 penguins hosted on the Ethereum blockchain network. The Pudgy Penguins and Lil Pudgy NFT collections have become one of the leading NFT collections in the NFT market.
The Pudgy Penguins creator started purely as a non-fungible token company. Over time, the company has become one of the leading cartoon toy brands, with physical outlets in various parts, including the United States, Asia, and Canada. The Pudgy Penguins is expanding into animation with the launch of “Lil Pudgys,” a new original YouTube series created in partnership with TheSoul Publishing.
Founded in 2016, TheSoul Publishing is a global digital media publisher. TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform, helping creators and brands achieve viral success across the globe. TheSoul Publishing is an award-winning digital studio that produces original and positive content for the world. The digital media is renowned for producing some of the most-watched digital content in the world, like “5-Minute Crafts” and “Avocado Couple.”
Lil Pudgy Launches Animated Series On YouTube
Under this integration, the Pudgy Penguins anticipates leveraging TheSoul Publishing’s capability to launch an animated series on YouTube. The joint team will start by creating an animated universe inspired by Pudgy Penguins’ Web3 IP. The series will then follow the adventures of four penguin characters, Atlas, Eureka, Snofia, and Springer, who will live in Underberg, a hidden world deep inside an iceberg.
This quirky and high-energy animated series “Lil Pudgy” will debut exclusively on the Pudgy Penguins official YouTube channel, leveraging the brand’s rapidly growing digital presence and engaged fanbase. The show is designed for kids and families but aims to engage audiences of all ages with humor, adventure, and a dash of magic. The Pudgy Penguins team hopes the animated series will reach its over two million Instagram and over half a million TikTok followers.
The recent Soul Publishing collaboration is the latest strategic move in Pudgy Penguins’ broader brand evolution. The Pudgy Penguin team anticipates that the “Lil Pudgys,” animated series will push its brand to another step. Moreover, the NFT team strongly believes that fusing the Web3 culture with mainstream entertainment will prove that digital collectibles can evolve into full-fledged entertainment franchises.
The Pudgy Penguins will be joining the Chiru Labs, the digital asset company behind the Azuki non-fungible token collection featuring a limited edition of 10,000 animated NFTs, and Doodles, the team behind Doodles non-fungible token collection that features a limited supply of 10,000 cartoons hosted on the Ethereum, which have also joined the mainstream entertainment to prove that NFTs can evolve into entertainment franchises.
You’re invited! 🍿
Join us for the premiere watch party of Enter The Garden: Fractured Reflections.
February 27, 6pm PT. Exclusively on Anime.com! pic.twitter.com/vNRGpoWngu
— Anime.com (@animecom) February 20, 2025
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