Justin Sun’s Relentless Fishing for Cheap Publicity Sinks to New Depths Author: Jimmy Aki Last Updated: 02 February 2020 Justin Sun, the founder and chief executive of the TRON Foundation, is quickly becoming one of the most infamous people in the cryptocurrency industry. The man has proven time and again to be desperate to drum up support for his crypto asset, but on two occasions already, his quest for cheap advertising has put him in trouble. Capitalizing on the Coronavirus The latest of these desperate advertising plays was a tweet from his personal account earlier this week, where he and two aides are seen wearing face masks and getting ready to distribute more of these masks- most likely to passersby looking to avoid being contaminated by the coronavirus- a deadly epidemic that broke out of Wuhan in China’s Hubei province earlier this year, killing over 259 people and infecting over 11,000 more. “Fighting #coronavirus! #TRON is on the way! Wuhan, we are with you! Stay strong! @Tronfoundation,” he captioned the pictures, essentially painting himself and his company as a sympathetic organization looking to help out against something that’s grown to become a global epidemic. The only problem with this is that everyone can see through it. Assuming it was 2002 and no one knew how marketing worked, Sun would have successfully been able to paint his company in a specific light. Sadly, it’s not 2002, and society is much smarter now. Sun was quick to mention his company and his cryptocurrency in the “heroic” announcement, but as several replies to the tweet showed, no one was buying this malarkey. “OMG!! WHAT IS WRONG WITH YOU – CAPITALIZING ON A TRAGEDY TO PROMOTE YOUR SHITCOIN!! HOW DARE YOU DO CHARITABLE ACTS IN THE NAME OF TRON??!! (/s),” someone commented. Another said, “What a shady opportunist you are, Justin! Shame” Sun Uses Kobe Bryant’s Clout for a Conference Sun’s antics aren’t limited to the coronavirus alone. Earlier this week, the entire world was shocked by the death of basketball icon Kobe Bryant. Condolences poured from around the world towards Bryant’s family and the entire Los Angeles Lakers organization, and Tron, not one to let an opportunity for publicity pass, jumped on the bandwagon as well. Less than a day after Bryant died, Sun announced that he and his company would be honoring the late basketball legend this year, conveniently sliding an upcoming conference organized by the company into the mix. Along with a picture of him and Bryant, Sun tweeted, “Kobe, was great to have met you in niTROn 2019. Mtg (meeting) you was one of my life’s greatest honor & privilege, I’ll forever remember us on stage discussing the future of blockchain. We’ll have a moment of silence in your honor during niTROn 2020. R.I.P.” The TRON Foundation wasn’t left behind, announcing in its own tweet that Kobe was a “member of the TRON family” and that they’d be dedicating the festivities at this year’s Summit to his life and legacy. At this point, it’s rather clear- not the death of a person or a global health crisis will stop Sun from seeking to promote his business. Capitalism at its worst.