German Confectionery Giant Haribo Files Trademark Application To Launch Candy-Themed NFTs

Updated: 27 April 2023

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The non-fungible token market continues to attract major businesses, institutions, and investors despite the general crypto market facing regulatory uncertainty in recent weeks. Haribo is the latest major firm to showcase intentions of investing in the NFT sector.

Haribo Files NFT And Metaverse Patents

In an April 26 blog post, Mike Kondoudis, an accredited intellectual property attorney, confirmed that Haribo filed a trademark application with the United States Patent and Trademark Office related to the metaverse and non-fungible tokens on April 25, 2023.

German confectionery company #HARIBO has registered its name as a trademark for:

✅ Smartwatches
✅ VR Glasses
✅ Media verified by NFTs
✅ Jewelry and Toys

… and much more!#NFT #MetaverseNFT #GoldBears #Trademark #Candy #NFTs #VR pic.twitter.com/y7WqNVJC7c

— Mike Kondoudis (@KondoudisLaw) April 26, 2023

Established in 1920, Haribo is one of the largest confectionery companies based in Germany. The multinational firm is renowned for producing a wide selection of luxurious gummy candy and gummy bears. Haribo has active branches in over 100 countries, including Europe and the United States.

According to data submitted, Haribo seeks to trademark its name “HARIBO” and use the brand to create assorted virtual assets. The German confectionery behemoth intends to launch downloadable collectibles containing artworks from the confectionery field and digital world.

Haribo has also showcased intentions to launch downloadable multimedia files containing artwork relating to confectionery, digital avatars and cartoons. The confectionery company will use non-fungible tokens to authenticate those files.

Other Top Confectionery Brands In The NFT Space

Haribo joins a rapidly growing list of confectionery companies that have made their forays in the NFT space. In October 2021, Mars Wrigley’s Twix brand offered its rival, Left Twix and Right Twix, as non-fungible tokens.

Last month, Wrigley, the multinational chewing gum production company, filed a trademark application for “Juicyverse.” The American confectionery behemoth plans to create virtual products, such as movie clips, music, confectionery, and digital avatars, usable in the virtual world for entertainment. The firm will use NFTs to authenticate these digital assets.

In related reports, Mars inked a partnership deal with Universal Music Group’s (UMG) label last year to create limited edition boxes of Bored Ape NFT-inspired M&M candy. The brand boxes featured artworks from Bored Ape Yacht Club and Mutant Ape Yacht Club.