Fanatics Casino Partners with Bragg Gaming for Multi-State Content Expansion

Bragg Gaming Group has secured a significant partnership with Fanatics Casino, deploying its Remote Gaming Server technology across three of America’s most lucrative iGaming markets. This collaboration represents a strategic expansion for both companies as they capitalize on the explosive growth in online casino gaming throughout New Jersey, Michigan, and Pennsylvania.

The partnership between these two rapidly growing entities demonstrates how established technology providers are joining forces with disruptive newcomers to capture market share in America’s booming digital gambling landscape. While Bragg Gaming brings decades of content creation expertise and technological infrastructure, Fanatics leverages its massive sports fan database and innovative loyalty programs to challenge traditional online casino operators.

Bragg Gaming’s Strategic Evolution

Bragg Gaming has undergone a remarkable transformation since its humble beginnings as Royal Blossom Partners in 2012. Originally focused on consulting and development services for the online gaming industry, the company rebranded as Bragg in 2018 and established itself as a leading provider of iGaming solutions in regulated markets. With offices spanning Malta, London, Barcelona, and Toronto, Bragg has built a truly global operation that serves markets across multiple continents.

The company’s financial trajectory tells a compelling growth story. Bragg reported record third quarter 2024 revenue of EUR 26.2 million, representing a 16% year-over-year increase. This growth has been particularly driven by a 40% increase in proprietary online content revenue, fueled primarily by expanded distribution of content in the US market. Full year 2023 revenue reached EUR 93.5 million, with adjusted EBITDA growing 26.3% to EUR 15.2 million.

Bragg’s expansion strategy has been heavily focused on strategic acquisitions to build its North American presence. The company completed its acquisition of Wild Streak Gaming in June 2021 for $30 million, bringing 39 premium casino slot titles and valuable intellectual property specifically tailored for US markets. This was followed by the acquisition of Spin Games, which provided immediate access to key strategic operator relationships including BetMGM, Caesars, DraftKings, FanDuel, and Hard Rock.

The Content Creation Powerhouse

At the heart of Bragg’s offering lies a diverse portfolio of proprietary game development studios, each bringing unique creative approaches to slot game development. Atomic Slot Lab, based in Las Vegas and founded by industry veteran Doug Fallon, focuses on creating casino games reminiscent of North American classics while adapting them for global markets. The studio has already gained recognition, with its debut title being named SlotBeats’ Slot of the Week.

Indigo Magic, established in 2022 and operating under Bragg’s umbrella, represents the company’s European content creation arm. Led by Dean Hendricks, this Malta-based studio has produced over 22 casino games that blend fascinating storylines with engaging gameplay and mesmerizing visuals. Popular titles include Charming Hearts, Phoenix Fury, Mighty Marlin, and Sea of Plenty.

Wild Streak Gaming, acquired by Bragg in 2021, brings deep expertise in both online and land-based casino applications. Founded in Las Vegas in 2016 by Doug and Roxane Fallon, the studio has developed a reputation for high-quality mathematical design and innovative game mechanics. Their portfolio includes successful series like Crystal Quest, Book of Sun, and Fairytale Legends.

Third-Party Content Partnerships

Beyond its proprietary studios, Bragg has cultivated relationships with numerous third-party content providers to offer a comprehensive gaming library. Incredible Technologies, founded in 1985, brings a wealth of experience from both land-based and online casino markets. Known for titles like Crazy Money Deluxe and Roller Wheel Money Roll, the company has established partnerships across 17 US states and international markets.

Bluberi Gaming, a Canadian developer founded in 1994, specializes in land-based and online casino slots with over 7,000 machines installed in Native American casinos. The company categorizes its games into Classic, Deluxe, and Premium tiers, offering diverse themes from skydiving rabbits to Conga dancing Tiki warriors.

King Show Games, established in 1998, has built an impressive catalog of over 200 games with global acclaim. The studio is particularly renowned for its fishing-themed slots and culturally diverse titles that cater to different regional preferences.

Sega Sammy Creation represents a significant partnership, bringing the entertainment giant’s creativity and technology to Bragg’s platform. The company’s award-winning cabinets and expansive game library have been showcased at major industry events including G2E Asia.

Bragg is also expanding its partnerships with newer studios. Boomerang Studios, founded in 2018 by industry veterans with decades of experience, specializes in innovative game mechanics including Connecta Ways, Million Ways To Win, and Side Strike. Four Leaf Gaming, established in 2021 on the Isle of Man, focuses on Irish-themed and innovative slot experiences with features like Fortune Coins and Super Spinner mechanics. Reflex Gaming, a UK-based developer founded in 2004, brings strong expertise in arcade, bingo, and pub retail markets with iconic titles like Treble Top and Jurassic Jackpots.

Fanatics’ Remarkable Journey into Gaming

Fanatics’ entry into the gambling sector represents one of the most significant disruptions in recent iGaming history. Originally dominating the sports merchandise industry through partnerships with major leagues including the NFL, NBA, MLB, and NHL, Fanatics launched its Betting & Gaming division in 2021 under the leadership of Matt King, former CEO of FanDuel.

The company’s expansion strategy has been aggressively acquisition-focused. In May 2023, Fanatics outbid DraftKings to acquire PointsBet’s U.S. operations for $225 million, securing market access in 14 states including the crucial New York, New Jersey, and Pennsylvania markets. By January 2024, Fanatics completed the purchase of PointsBet’s remaining U.S. assets, positioning the company to serve 95% of the addressable online sports bettor market.

Fanatics has demonstrated remarkable growth trajectory, increasing its market share from approximately 0.5% to 5% in 2024. The company now operates online sports betting in 22 states and Washington, D.C., ranking fourth in nationwide market share. This rapid expansion has been facilitated by the fastest state-by-state rollout in U.S. online sports betting history.

The launch of Fanatics Casino as a standalone application in 2025 marked a significant strategic evolution. The dedicated casino app, available in Michigan, New Jersey, Pennsylvania, and West Virginia, offers slots, blackjack, roulette, video poker, and live dealer games. This separation from the sportsbook allows Fanatics to target casino-first users with tailored experiences, following industry trends toward specialized applications.

The Strategic Importance of Target Markets

The three states covered by the Bragg-Fanatics partnership represent the most lucrative iGaming markets in the United States. New Jersey, which legalized online gambling in 2013, has established itself as the gold standard for iGaming regulation. The state generated over $2 billion in iGaming revenue in 2024, making it one of the most mature and competitive markets globally. New Jersey’s success stems from its comprehensive regulatory framework managed by the Division of Gaming Enforcement and its requirement for partnerships with Atlantic City casinos.

Pennsylvania has emerged as the largest iGaming market by revenue, generating $2.89 billion over the last 12 months. The state legalized online gambling in 2017 and has seen consistent growth despite higher tax rates compared to other states. Pennsylvania’s success is attributed to its large population base and comprehensive gaming offerings including online casino, poker, and sports betting.

Michigan rounds out the “revenue triad” with $2.58 billion in gross gaming revenue over the past 12 months. The state offers a more operator-friendly environment compared to Pennsylvania, with competitive tax rates and streamlined regulatory processes. Michigan’s market has shown particular strength in mobile gaming adoption and player engagement metrics.

Industry Growth and Market Dynamics

The U.S. iGaming market is experiencing unprecedented growth, with total revenues projected to reach $26.8 billion in 2025, representing a 15% increase from $23.4 billion in 2024. The global online casino market is even more impressive, valued at $19.11 billion in 2024 and projected to reach $38.00 billion by 2030, growing at a CAGR of 12.2%. A significant part of this is represented by online crypto casinos.

Several factors are driving this explosive growth. Mobile gaming adoption has fundamentally changed how players access casino content, with online gaming making up 29% of total commercial gaming revenue. The integration of advanced technologies including live dealer gaming, virtual reality, and blockchain payments is creating more engaging and secure gaming experiences.

iGaming specifically has shown remarkable momentum, with combined revenue from seven active states reaching $8.41 billion in 2024, a 28.7% increase year-over-year. This growth has been particularly pronounced in states like Delaware, which saw a 586% increase due to platform changes.

Remote Gaming Server Technology

The technological foundation of the Bragg-Fanatics partnership lies in Remote Gaming Server (RGS) technology, which represents a significant evolution in how gaming content is delivered and managed. RGS platforms act as centralized repositories that integrate multiple games from different sources, offering operators access to diverse content libraries through single API integrations.

This technology provides several key advantages for operators like Fanatics. RGS solutions offer reduced time-to-market for new content, simplified compliance management across multiple jurisdictions, and cost-effective scalability. For content providers like Bragg, RGS technology enables broader distribution reach and streamlined content management across multiple operator platforms.

The aggregation model has become increasingly sophisticated, with modern platforms offering advanced promotional tools, detailed reporting features, and real-time game performance analytics. This technology infrastructure is particularly valuable in the highly regulated U.S. market, where compliance requirements and state-specific regulations can create significant operational complexity.

Competitive Landscape and Market Positioning

The partnership between Bragg and Fanatics occurs within an increasingly competitive landscape dominated by established players while creating opportunities for innovative newcomers. Traditional online casino operators like BetMGM, Caesars, and Penn Entertainment maintain significant market presence through their Vegas heritage and extensive customer databases.

However, Fanatics’ unique positioning as a sports merchandise giant provides distinct advantages. The company’s database of over 100 million customers who have purchased sports memorabilia creates direct access to potential casino players. The FanCash loyalty program, which allows players to redeem winnings for sports merchandise or bonus bets, represents a significant differentiator in customer retention strategies.

For Bragg Gaming, the partnership provides access to one of the fastest-growing operator platforms in the U.S. market. This relationship complements Bragg’s existing partnerships with major operators while positioning the company for continued growth in North American markets. The multi-state deployment also provides valuable data and market insights that can inform future content development and expansion strategies.

Future Prospects and Industry Evolution

The collaboration between Bragg Gaming and Fanatics represents broader trends reshaping the iGaming industry. Content aggregation is becoming increasingly important as operators seek to differentiate their offerings while managing operational complexity. Technology providers that can offer comprehensive solutions combining proprietary content, third-party partnerships, and advanced delivery platforms are well-positioned for continued growth.

Both companies are investing heavily in mobile-first experiences, recognizing that the majority of future growth will come from smartphone and tablet users. The integration of social gaming elements, personalized recommendations, and cross-platform loyalty programs is expected to drive player engagement and retention in increasingly competitive markets.

Regulatory expansion continues to create new opportunities, with additional states expected to legalize iGaming in 2025 and beyond. The development of interstate poker compacts and potential federal legislation could further accelerate market growth and create new partnership opportunities for content providers and operators.