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As the launch partner for the Ethereum Interoperability Portal, Gala Games collaborates with Upland

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Gala is a market-leading Web3 entertainment brand that powers digital ownership and rewards using blockchain technology, introducing a completely new approach to creating and watching entertainment. Gala’s mission, which was introduced in 2019 with the launch of Gala Games, unites Gala Games, Gala Music, Gala Film, and VOX in the goal of providing fans with distinctive and immersive experiences fueled by Web3. Gala also grants creative freedom to content producers and up-and-coming talent by providing them with a direct line to fans and the opportunity to actively participate in new endeavors. By bringing popular IPs like Trolls and Battlestar Galactica to the web3 realm, Gala has a strong collaboration with NBCU.

Uplandme, Inc. is an open web3 platform for the metaverse that is mapped to the real world company called Upland ( The company’s goal is to create one of the most influential and vibrant maker-communities through the development of a robust entrepreneur economy that enables players, creators, developers, and brands to produce goods and experiences, monetize assets, and offer other players value and enjoyment. Upland, a Silicon Valley-based company with hubs in Las Vegas, Ukraine, and Brazil, was named one of Fast Company’s “22 San Francisco Startups To Watch in 2022” and one of the “Next Big Things in Tech” for 2021 “via Built In SF. As a proud member of Carbonfuture, Upland is dedicated to become carbon zero. Upland is playable from anywhere in the world and is accessible on iOS, Android, and the web.

A Mutual Mission of Interoperability and an Open Metaverse with Cross-Platform Experiences and Portability of Assets is Being Advanced by Gala Games and Upland

Gala, a pioneer in Web3 gaming and entertainment, now declares a partnership with Uplandme, Inc. Upland’s effort to create an open economy will continue with VOX, a subsidiary of Gala Games, as its first Ethereum partner in the platform’s Ethereum interoperability gateway.

The largest city-building and property-trading metaverse platform, Upland encourages people to start their own metaverse businesses. Collectible ERC-721 NFTs will be integrated into the Upland ecosystem and open economy through the relationship with VOX using Upland’s NFT gateway.

Gala-partnership Upland’s is laying the groundwork for their shared goal of creating an open metaverse with asset interoperability. Web3’s core principle is the concept of true ownership in the digital era. The VOX and Upland ecosystems, as well as real ownership, are strengthened by enabling users to move their assets between platforms.

The VOXverse, a future metaverse developed in collaboration by Gala Games and SIMS founder Will Wright, will house the headquarters of Upland. With a metaverse building, shops, and developer studios leading to experiences and games, VOX will also be present in Upland.

Uplanders welcome the VOX Community with a variety of enjoyable activities, such as competitive city openings, treasure hunts, and car racing (Alpha), as well as cooperative activities like the joint construction of sports stadiums with exciting Upland partners like FC Porto or the NFLPA, and by creating nodes and neighborhoods where like-minded people work toward common goals. Fans will be able to play VOX Odyssey, a text-based choose-your-own-adventure game, on the Upland Discord while the VOXverse is still being developed. Users of VOX Odyssey can go on quests and adventures with their VOX while gathering materials. Storylines that are unique to Upland will be a part of the VOX-Upland collaboration and will be made public at launch.

Regarding the collaboration with Upland, James Olden, Chief Strategy Officer at Gala, stated the following: “It hasn’t gone unnoticed that Upland has been successful in the blockchain gaming/metaverse space, and it’s exciting to connect our worlds and communities in pursuit of our common goal of true interoperability and forward movement in the sector. They are warmly welcomed into the VOXverse, and we can’t wait for VOX to start learning more about Upland. I’m incredibly eager to see where this goes.”

Co-founder and co-CEO of Upland, Idan Zuckerman: “We have always thought that the success of an open metaverse will depend on our ability to collaborate closely with other platforms that share our goals in order to build interoperability. The communities of Gala Games and Upland will collaborate to co-create and co-build on the two platforms, and we’re thrilled to work with VOXverse, who also shares this goal.”


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