Logan Paul Net Worth, Crypto and NFT Investments

Logan Paul, the infamous social media star and business magnate, was able to become one of the most popular and influential people on the planet in just a few years. The controversial twenty-nine-year-old has generated millions from his YouTube channel, high-profile boxing bouts, a WWE wrestling contract, merchandise sales, and retail startups. 

Paul is also heavily involved in cryptocurrencies and NFTs, often making headlines for his controversial projects and activities. His success is fueled by a massive online presence, including more than 23 million YouTube subscribers and his popular podcast, Impaulsive.

Logan Paul’s Net Worth Breakdown

Logan Paul’s net worth is not publicly available, but it’s safe to say that he is likely worth well over $200 million. In 2024, according to Forbes, he brought in an estimated income of $98 million. Other sources suggest that Paul is on track to become the first billionaire YouTuber. Here is his estimated income across several categories.

How Did Logan Paul Get Famous?

Logan Paul was born in Ohio in 1995. His career began at age 10 when he started posting clips on an app called Zhoosh. As a teenager, he shifted to the short video platform Vine as it was becoming Gen Z’s favorite social media app. In 2016, at the age of 23, he started his Daily Vlogs series on YouTube, which ultimately gained over 17 million subscribers and became one of the most popular daily video blogs of all time.

When Vine shut down, Paul shifted all his energy to YouTube and other social media channels, where he posted his particular brand of comedy sketches, pranks, and shock videos. His “Best Friends” video, for example, has 43 million views. 

Over time, Paul has sparked multiple major controversies, including an incident when Paul filmed an apparent suicide victim for a YouTube video and his involvement in CryptoZoo, an alleged NFT scam. Despite these and other incidents, he has successfully expanded his brand to become a multifaceted digital celebrity.

How Much Does Logan Paul Make From Social Media?

Logan Paul currently has 23.6 million YouTube subscribers on his main channel. The creator ranked on Forbes’ list of the highest-paid YouTube stars in 2017, 2018, 2021, 2022, 2023, and 2024. It is not known how much Paul makes from YouTube advertising, but in 2018, it was reported that the star was earning $1.3 million in monthly ad revenue alone. He likely makes much more from merchandise sales and sponsorship deals. 

In addition to his personal channel, Paul has a podcast called Impaulsive which launched in 2018. Impaulsive has 4.76 million subscribers on YouTube. The podcast features conversations about pop culture and interviews with world-famous comedians, wrestlers, and other celebrities. For example, his interview with President Donald Trump in June 2024 has had almost 7 million views at time of writing.

In addition to his YouTube success, Paul has 27 million Instagram followers, 16 million Facebook followers, and 6 million followers on X. In 2018, Forbes reported that he charges $150 thousand per Facebook post, undoubtedly contributing handsomely to Logan Paul’s net worth.

Logan Paul’s Boxing Career: Earning $100M in 4 Fights

While Logan Paul has only entered into four major fights, his boxing career contributed as much as $100 million to his net worth. In addition to prize purses and a share of streaming revenue, Paul has enjoyed endorsements from brands like Bic, Dunkin, Nike and Verizon.

Paul vs. KSI 1

In 2018, Logan Paul faced English influencer and internet rival KSI in an amateur white-collar boxing match at the Manchester Arena in the UK. The match attracted an estimated global audience of 2 million and ended in a draw. One news outlet claims Paul and KSI split the £150 million prize 50/50 to walk away with around $94 million each. 

TICKETS ON SALE GET YOURS BEFORE THEY SELL OUT SEE YOU IN MANCHESTER: https://t.co/TPLnGxvAaV pic.twitter.com/VQihIWx0pT

— Logan Paul (@LoganPaul) June 22, 2018

Paul vs. KSI 2

Paul and KSI met for a rematch in 2019. This time it was a professional bout which took place at the Staples Center in Los Angeles. Logan Paul lost to KSI in a split decision after a close match. The event ranked in the top five pay-per-view fights of all time with two million paying viewers. 

What a fight that was 👏#KSILoganPaul2 pic.twitter.com/1yExeCX6oS

— DAZN Boxing (@DAZNBoxing) November 10, 2019

During a press conference in the lead-up to the match, Paul caused controversy by saying, in relation to KSI, “I might kill this man. JJ is on his fifth abortion, his fifth.” He later said that he regretted the statement on his YouTube channel and claimed that he is “pro-choice.”

The fighters were both guaranteed $900 thousand for the fight, but they likely earned considerably more from sponsorships and a share of the pay-per-view revenue.

Paul vs. Mayweather

In 2021, Paul faced-off against former world champion Floyd Mayweather who many boxing fans call the greatest boxer of all time. At 44 years old, the retired boxer was nearly twenty years older than the social media star. This was an exhibition match with no winner or judges but Mayweather’s superior boxing ability reflected heavily throughout the fight. Paul landed just 28 of his 217 punches and has since admitted that he didn’t win. 

The YouTuber was guaranteed $250 thousand for the fight and 10% of the pay-per-view revenue, making him an estimated $5 million extra. However, six months later, Paul Tweeted that Mayweather had not paid him what he was owed. It’s still unclear if this is true or not.

Yeah because the dirty little rat hasn’t paid me yet lol. It’s been 6 months.

but no worries @Floydmayweather, @KSI and I are going to make back the money you stole from me & more. January 4 pic.twitter.com/0G8SZ960IM

— Logan Paul (@LoganPaul) January 2, 2022

Paul vs. Danis

In 2023, Paul took on another internet rival, MMA fighter Dillon Danis, in Manchester. Paul defeated Danis by disqualification after the match devolved into a brawl involving more than thirty security guards and Logan’s brother, Jake Paul. It is not known how much Paul earned from the match, but Danis revealed that he had taken home over $1 million. 

Dillon put his entire purse on the line… When I win, I expect all of it. If I get paid in full, I’ll do the MMA rematch

Let’s see if he’s a man of his word 👀 pic.twitter.com/Tt7WmNdaCa

— Logan Paul (@LoganPaul) September 12, 2023

Logan Paul’s WWE Career: Becoming the WWE’s Favorite Villain

Logan Paul first appeared on WWE (World Wrestling Entertainment) in 2021 as the guest of wrestler Sami Zayn. After a match between Zayn and Kevin Owens, Logan celebrated Zayn’s loss, siding with Owens. But Owens then attacked Paul in the ring. Later that year, Paul returned to face Owens in a grudge match. 

Over the years, the larger-than-life WWE has long featured various cartoonishly villainous characters for the heroic, personable wrestlers to face and defeat in the ring. Paul joined the league to fill this classic role, playing the part of the wrestler that fans love to hate.

Despite his short tenure in the sport, Paul has impressed the community with his charisma and athleticism, delivering several memorable performances and viral moments.

In June 2022, Paul signed a multi-event contract with WWE for an undisclosed amount. In April 2023, he signed a new contract which was rumored to be worth $15 million over three years – although the accuracy of that figure has come into question. 

In March 2024, Paul scored a different kind of contract when Prime Hydration became WWE’s first Official Hydration Partner. Prime is the beverage brand that Paul shares with KSI. The arrangement is rumored to be WWE’s biggest sponsorship deal ever. 

Logan Paul’s Startups

Maverick

In 2020, Logan Paul launched a merchandise brand named after his pet parrot, Maverick. He was inspired to launch the brand after seeing his brother, Jake Paul’s, success with merchandise. Products include athleisure wear and boxing accessories. Paul uses his YouTube channel and various other social media accounts to advertise merch to his fans. On his podcast, Paul claims Maverick made between $30 and $40 million in its first year. It likely makes him much more today.

Maverick Athletics – OUT NOWhttps://t.co/BWRV0mWAqH pic.twitter.com/0RpNdNsbRx

— Logan Paul (@LoganPaul) July 24, 2021

Prime 

In 2022, Logan Paul and fellow influencer and boxer KSI launched a beverage company called Prime to compete with Gatorade and Powerade. The company sells a range of sports hydration drinks and energy drinks.

The initial rollout of Prime was a tremendous success, driving a massive wave of hype around Prime. It quickly sold out around the country and it even sold for high prices on the resale market. Paul claimed that Prime did $250 million in retail sales in its first year and the business was thought to be worth up to $8.4 billion. However, the hype may not last. In the UK, for example, Prime sales fell by almost 50% in 2024.

Remember when people were paying about £100 a bottle 🤣🤣🤣 pic.twitter.com/nII97IbtaG

— Josh (@joshpearson180) March 27, 2024

The brand is now also facing three lawsuits. The first involves allegations that Prime’s energy drinks contain toxic chemicals and harmful levels of caffeine. The second is brought by the US Olympic and Paralympic Committee for alleged trademark infringement. The third was filed by beverage bottler Refresco over claims that Prime’s parent company has backed out of a production contract. 

Lunchly

Following the success of Prime, Logan Paul teamed up with fellow YouTube stars KSI and MrBeast to launch an all-in-one meal product called Lunchly in 2024. The Lunchables competitor combines a Prime Hydration beverage with one of MrBeasts’ Feastables chocolates and either a pizza, nachos, or crackers. Lunchly has faced criticism from health campaigners and suffered some reputational damage after a number of customers found mold in their meals. Other critics simply argue that Lunchly is a basic copy of Lunchables but with a higher price tag.

Logan Paul’s Controversial Cryptocurrency and NFT Projects

In January 2021, Paul made a podcast episode about Bitcoin. Since then, he’s repeatedly rallied his fans to follow the latest trends in the world of crypto and NFTs, including his own ventures. While Paul has likely profited from his early investment in the space, he has probably also made significant losses on high-risk products like memecoins and NFTs.

As a result of several controversies relating to his crypto activities, Paul’s credibility has also taken a hit. As the crypto industry continues to evolve, it remains to be seen whether Paul will make a comeback in the blockchain world or steer clear of it to avoid further controversy.

NFT Purchases

In 2021, Paul started collecting NFTs – digital assets with any number of potential use cases that are designed to be unique. For his first NFT purchase, he spent half a million dollars on CryptoPunks. He ended up buying more than 100 NFTs for over $2 million over the course of the year. Some of these assets were misfires right off the bat. For example, Paul allegedly purchased the ‘Bumblebee’ 0n1Force NFT for $632 thousand, but it was thought to be worth just $10 by the end of 2024. The NFT market as a whole has been struggling in recent years, so it’s possible that Paul has lost money on every NFT he owns. 

Dink Doink

In June 2021, Paul Tweeted that he was “all in” on a cryptocurrency called Dink Doink. He also promoted it on Telegram and his podcast. The token gave buyers shares in a cartoon character and royalties if the character ever appeared in a film or on television. 

this is the dumbest, most ridiculous shitcoin I’ve ever seen. And that’s why I’m all in 📈 https://t.co/NwD0pTO4dQ

— Logan Paul (@LoganPaul) June 28, 2021

Paul’s fans started buying up Dink Doink and the price of the coin spiked but it wasn’t long before it plummeted back down, falling by 96% in two weeks and leaving many trusting fans destitute. It came to light that Paul was friends with the creator of Dink Doink and had helped with the idea. 

The BBC analyzed an anonymous crypto wallet that bought Dink Doink before Logan promoted it, sold its holdings before the crash, and sent $100k to Paul’s public wallet. The implication is that Paul manipulated the market to defraud his fans with a simple pump-and-dump scheme. However, his lawyers claim he only made $17 thousand from Dink Doink.

YouTube’s favorite crypto scam investigator, CoffeeZilla, explained the many problems with the venture in his breakdown of the project.

CryptoZoo

In Summer 2021, Paul announced the launch of CryptoZoo, a Pokemon-inspired project he co-founded. The concept combined a blockchain-based game with a cryptocurrency called $ZOO. Fans could buy CryptoZoo’s NFT “eggs” using $ZOO currency. The first batch of eggs sold out in minutes.

These NFT eggs were supposed to hatch into unique digital animals that could breed to create new hybrid animals, but the game never functioned as promised. 

the best part about this: we’re not just an NFT. we’re not just a token. @CryptoZooCo is a GAME… the best is yet to come 🐣 https://t.co/fK2hzlMFU9

— Logan Paul (@LoganPaul) September 5, 2021

Paul soon faced allegations of mismanagement and fraud. Investors accused Paul and his team of failing to deliver on the project’s promises, leading to significant financial losses for those who bought into the project. The backlash culminated in multiple investigative reports, including another deep dive by Coffeezilla, which exposed the project’s many issues. 

Paul is now facing a class action lawsuit involving 130 investors who say they collectively lost over $4 million. Paul initially defended the venture but later acknowledged that it had problems. In January 2024, he announced that he would buy back the NFTs from his failed project. He said that the project was “derailed by bad actors” and he was “personally committing more than $2.3 million” to the buyback scheme. 

Liquid Marketplace

In April 2022, Paul launched a new company called Liquid Marketplace. Liquid Marketplace is an online, blockchain-based platform where investors can buy shares in rare collectibles, like basketball and Pokemon trading cards. The idea was to use co-ownership to make investing in collectibles more accessible, allowing participants to invest with as little as $0.10.

Introducing my next company, Liquid Marketplace (@LiquidMarketpl) — you can now own a piece of the rarest collectibles in the world.

By fractionalizing expensive assets, we’ve essentially made it possible for ANYONE to own ANYTHINGhttps://t.co/qIa62dmQg0 pic.twitter.com/SbFnL8zIAV

— Logan Paul (@LoganPaul) April 5, 2022

The company initially raised $8 million in funding, but Logan Paul soon stopped posting about the enterprise. Fans were a little more skeptical this time around, and some YouTubers argued that it was no different than Dink Doink or CryptoZoo. In June 2024, the Ontario Securities Commission seemed to confirm these fears and accused Liquid Marketplace of fraud, claiming that top executives embezzled millions of dollars.

99 Originals

One of Paul’s more successful projects in the crypto space is 99 Originals. Paul took thousands of Polaroids of his travels around the world and selected his favorite 99. Those Polaroids were minted as NFTs and sold via auction. Each NFT sold for roughly 15 to 50 Ether, which is worth between $40,000 and $136,000 at the time of writing. 

Logan Paul’s New Reality Show: Paul American

Logan Paul and his brother Jake recently announced that their new reality TV show, Paul American, Will debut on HBO Max on 27 March 2025. It’s not clear how much the brothers have been paid for the show, but, for reference, fellow celebrity Kim Kardashian is thought to make over $7 million per season of The Kardashians. 

Pokemon Cards

Logan Paul has always been a big fan of Pokemon. As early as 2013, he did a favorite Pokemon survey on Vine. In 2021, he started looking for unopened first-edition boxes of rare Pokemon cards. He bought six boxes for over $2 million. A year later, Paul broke a Guinness World Record for the most expensive Pokemon card sold via private sale at over $5 million. However, he also spent $3.5 million on a box of Pokemon cards that turned out to be fake. It’s unclear how Pokemon card trading has impacted Paul’s net worth, but it likely doesn’t make up a major portion of his wealth. 

new video…
I Spent $2,000,000 On Pokémon Cards 😱
watch or go broke https://t.co/vRV7jY9wkR pic.twitter.com/xEJxMJdP97

— Logan Paul (@LoganPaul) February 3, 2021

Real Estate and Cars

Logan Paul lived in a 7-bedroom property in Encino, California for years. He reportedly bought the property for $6.6 million in 2017 and sold it for $7.4 million in November 2021, leaving him with a possible profit of about $800 thousand. In the same year, Paul moved with his brother Jake to Puerto Rico, reportedly for tax reasons, and purchased a $13 million mansion in Dorado Beach. 

Paul also owns a $1 million California ranch, which is famous because it was used by the world-famous psychonaut and Harvard professor Timothy Leary to manufacture LSD in the 1960s. 

Paul’s properties must have large garages because he has a massive collection of cars worth well over $500 thousand, including a Polaris Slingshot, a Ford Bronco, a Dodge Challenger SRT, a customized school bus, and a Mercedes G550 4X4.

Logan Paul’s Net Worth – The Verdict 

Logan Paul may have started as a YouTuber, but he has successfully diversified his income streams to include startups, a podcast, investments, cryptocurrencies, and a lucrative boxing and wrestling career.

As both Paul and his fans age, he always finds ways to reinvent himself and keep people interested in his life. He leverages his enormous YouTube and social media to cross-promote his many products and projects. Some of his projects, such as CryptoZoo and Liquid Marketplace, have generated significant controversies, but he always manages to bounce back from bad press with his indomitable confidence and charm. 

Paul’s latest venture is an HBO reality TV show, which, given the size of his fandom, could be a big earner. The considerable fame and wealth he has amassed is part of the attraction for potential viewers. Nobody knows what he will do next but it’s safe to say that this multi-millionaire will continue to go viral and increase his net worth.

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