Snoop Dogg Partners With Footwear Brand Skechers To Launch NFT-Branded Sneakers

Updated: 07 May 2024

Disclosure

Don’t invest unless prepared to lose all the money you invest. This is a high-risk investment, you shouldn’t expect to be protected if something goes wrong.

Join Our Telegram channel to stay up to date on breaking news coverage

Snoop Dogg, an American Rapper, media personality and crypto investor, has partnered with Skechers, a renowned footwear brand, to launch non-fungible token-branded sneakers. The new sneakers collection will feature an image of Snoop Dogg’s Bored Ape Yacht Club NFT collection.

Snoop & Skechers Launches Bored Ape-Branded Shoes

In a May 7 blog post, Harry Liu, the chief executive officer of Forj, confirmed that Snoop Dogg has partnered with Skechers to launch NFT-branded sneakers. Forj is a blockchain company aimed at accelerating the growth of the Web3 IP ecosystem, powered by notable companies like Animoca brands and Apechain.

[Snoop Dogg's BAYC IP x Skechers 👟]
Snoop Dogg teams up with Skechers to bring BAYC IP to 563 US stores. Dr. Bombay joins Skechers after his ice cream expansion.@SKECHERSUSA @DrBombaySE @SnoopDogg @BoredApeYC pic.twitter.com/mrMRqjQirO

— Harry Liu @ Forj (@harry_forj) May 7, 2024

Snoop Dogg is a renowned American music artist, media personality, and actor. His initial fame dates back to 1992, following his guest appearance on Dr. Dre’s debut solo single, “Deep Cover.” In the short NFT history, Snoop Dogg is one of the early adopters of crypto and NFTs.

Snoop Dogg is one of the most celebrated music artists in the crypto and NFT industry. In August 2022, Snoop Dogg and his counterpart music artist Eminem teamed up for an exceptional “metaverse-inspired” performance at the MTV VMAs 2022.

The first-of-a-kind metaverse appearance was exclusively organized in partnership with Yuga Labs, an NFT and crypto company best known for the Bored Apes Yacht Club project. It was inspired by the world of the Otherside metaverse. Snoop Dogg has since been involved in myriad crypto and non-fungible token projects.

Other Snoop Dogg’s NFT-Branded Projects

Since Snoop Dogg bought his Bored Ape Yacht Club, he has leveraged his NFT collection in various merchandise. In June 2022, Snoop Dogg partnered with one of the world’s first NFT restaurant groups, Food Fighters Universe, to launch Dr. Bombay’s Sweet Exploration, an immersive retail dessert experience based on his Bored Ape NFT and Dr. Bombay character.

In the meantime, Snoop Dogg and Skechers’ Bored Ape Yacht Club-branded shoes are available in 563 retail stores in the United States of America. Moreover, Snoop Dogg and Skechers NFT-branded shoes are also available on Skechers’ online marketplace for all its customers worldwide.