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Yana Khlebnikova
PRO INVESTOR
Managing Editor
About Yana Khlebnikova
Yana Khlebnikova is a Managing Editor and digital news strategist with extensive experience in the crypto and technology journalism sectors. Her background includes building news services, integrating AI tools into content workflows, and managing editorial teams across various digital platforms.
Expertise & Experience
Digital News & Editorial Leadership:
- Spearheading newsrooms at leading platforms like InsideBitcoins, Techopedia, and crypto.news.
- Proven track record in launching and expanding editorial sections from scratch.
Content Strategy & SEO Integration:
- Developing data-driven content strategies that enhance audience engagement and drive significant traffic growth.
- Collaborating with SEO teams to optimize news coverage across diverse markets.
Innovative Workflow & AI Implementation:
- Pioneering the use of AI tools (e.g., ChatGPT and Midjourney) to streamline the posting process and maintain editorial quality.
- Establishing key performance indicators (KPIs) to ensure high-speed, quality journalism.
Professional Highlights
Managing Editor, InsideBitcoins (Jan 2025 – Present):
- Managing the editorial evergreen content at InsideBitcoins, overseeing content strategy in the cryptocurrency sector.
Head of News, Techopedia (Mar 2024 – Dec 2024):
- Launched Techopedia’s news section from zero, growing monthly traffic from 0 to 150K.
- Expanded coverage across the EU, US, and weekends; hired 20+ freelance experts; secured top-tier reviews in gadget and EV segments.
Head of News, crypto.news (Dec 2022 – Mar 2024):
- Built a comprehensive news service post-rebranding, mentoring a team of writers and editors on speed, traffic, and quality journalism.
- Integrated KPIs and AI technologies to significantly enhance content delivery and viewer engagement.
Freelance Editor, CoinMarketCap Alexandria (Apr 2022 – May 2023):
- Proofread and refined crypto, blockchain, and tech features for a wide-ranging audience, including contributions to special editorial projects like a crypto glossary ebook.
Education & Credentials
- Higher National Diploma in Comparative Literature, Russian University of Humanities (Sep 2005 – Jun 2010)
Laid the academic foundation for her analytical and creative approach to storytelling and content curation.
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