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A new partnership is shaking up the crypto space as Fanatics and Crypto.com join forces to launch Fanatics Markets, a first-of-its-kind prediction platform. This will enable users in eligible states in the US to predict outcomes in various areas, from sports matches to crypto and stock prices.
Crypto.com is a popular crypto exchange platform that is regulated in the US; Fanatics is a global sports platform known for its products and services, including licensed fan gear and physical and digital memorabilia.
Strategic Partnership at a Glance
The collaboration between Fanatics and Crypto.com follows the growing popularity of prediction markets. Via the Fanatics Markets mobile app, users can now trade contracts for sports, finance, economics, and politics.
In early 2026, Fanatics Markets will expand its prediction markets, adding new trading contracts, including crypto, stocks, IPOs, climate, pop culture, technology, AI, movies, and music.
Fanatics Markets App Explained
The idea behind the Fanatics Markets app is straightforward: enable users to trade various contracts by purchasing “Yes” or “No” contracts. For example, you believe your sports team will win the match, and you buy as many “Yes” contracts as you want.
Depending on the contract, each contract can cost from a few cents to $0.99. If your prediction is correct, you win $1 per contract. If it’s not, you don’t win anything.
Some contracts can be sold before they expire. You’ll need to visit your Portfolio page to check whether the contract includes the option to “Sell Position”.
Crypto.com Builds the App’s Infrastructure
Crypto.com Derivatives North America (CDNA) is the app’s infrastructure provider. This is an affiliate of Crypto.com, and it’s a registered exchange and clearinghouse with the Commodities Futures Trading Commission (CFTC).
Thanks to its robust security and regulatory oversight, CDNA can offer a secure way for Fanatics Markets users to participate in prediction markets.
Where Fanatics Markets Begins Its Rollout
Initially, the Fanatics Markets app will be available in Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, and Utah.
After the initial rollout, the app will include more regions, including Alabama, California, Florida, Georgia, Minnesota, Mississippi, Nebraska, New Mexico, Oklahoma, Oregon, South Carolina, Texas, Washington, and Wisconsin for a total of 24 states, with the plan to bring the app to even more states in the future.
The reason for the phased rollout is to ensure full regulatory compliance.
This Partnership Changes the Prediction Markets Game
To compete in the growing prediction platform space, Fanatics and Crypto.com’s partnership offers a unique way for its users to participate.
First, the regulated nature of Crypto.com ensures users benefit from industry-grade security. Next, the Fanatics Markets app, with its user-friendly, intuitive interface, ensures simplicity regardless of the user’s experience level.
Users can trade seamlessly across sports, finance, pop culture, and even climate. While this is great news for users, the app also ensures they are protected. Tools like deposit limits and session limits enable users to use the app on their own terms.
Phase Two Unlocks New Markets
During the initial phase, users gain access to sports predictions, as well as finance, economics, and politics. For most users, this is more than enough. But Fanatics Markets aims higher; with the second phase launching in 2026, users can predict crypto, stocks, IPOs, climate, tech, movies, and music, creating a fully-fledged prediction platform.
User Protection Tools
While buying contracts on prediction markets can be fun and addictive, Fanatics Markets offers tools to help users set limits. Deposit limits are designed to prevent users from adding more funds, while session limits, timeouts, and self-exclusion tools are designed to prevent users from overtrading.
Official Statements From the Partnership
The Chief Executive Officer of Fanatics Betting and Gaming, Matt King, said, “For years, Fanatics has given fans new ways to enhance their fandom through team merchandise, collectibles, tickets, gaming, events and more.” With the launch of the Fanatics Markets app, fans can engage with moments from sports and culture, predict an outcome, and profit if they are correct.
The Global Head of Predictions at Crypto.com, Travis McGhee, said, “Crypto.com was the first to launch sports prediction markets, and our reach continues to grow through innovative partnerships with top-tier platforms such as Fanatics.” With this partnership, McGhee says they will provide fans with a safe and compliant way to trade prediction markets.
Fanatics’ Growth in the Digital Markets
Fanatics is a global sports platform and a leading licensor, producer, and seller of fan gear, jerseys, physical and digital trading cards, memorabilia, and more. The company boasts over 100 million reachable fans, more than 5,000 athlete relationships, and a network with over 900 sports properties.
The company has expanded into betting and iGaming via Fanatics Sportsbook, a mobile app for iOS and Android. Now, with the Fanatics Markets, the company is expanding its product lineup to offer prediction markets, where users can buy “Yes” or “No” contracts on sporting events, crypto prices, and more.
How to Get Started
It’s easy to start predicting events on the Fanatics Markets app. All you need to do is:
- Download the app for iOS or Android devices.
- Verify your identity (Note: you need to be over 21 years old).
- Deposit funds and explore available markets.
- Trade the contracts you like by purchasing “Yes” or “No” contracts.
Final Takeaway
With the growing popularity of prediction markets, sports fans and traders have another venue to show their prediction prowess and win money if they are right. The partnership between Crypto.com and Fanatics enables users to predict various events and outcomes safely and seamlessly through the Fanatics Markets mobile app.
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