FIFA Joins Ava Labs To Launch Its NFT Blockchain On Avalanche

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Updated: 22 May 2025

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The Fédération Internationale de Football Association (FIFA) has collaborated with Ava Labs, the team behind the popular Avalanche L1 blockchain network, to create its own NFT blockchain network. The international football federation teased about blockchain creation last month and vowed to move its non-fungible token collections from the Algorand network to its upcoming Ethereum Virtual Machine (EVM)-compatible blockchain network.

2/ If you don’t already know about @FIFACollect, now’s the time to pay attention.

They have already shown what’s possible with NFTs with their first iteration, which is already live at https://t.co/anQqyUf3Me

— Luke152 (@luke152) May 22, 2025

FIFA Joins Ava Labs To Launch Its NFT Network

In a May 22 short interview with CoinDesk, John Nahas, the Chief Business Officer at Ava Labs, confirmed that they have partnered with the International Football Federation (FIFA) to create its own blockchain network. The new blockchain network is EVM-compatible and is expected to offer enhanced trading performance, future features, and improved scalability. The NFT network went live on May 21, 2025. While talking about the integration, Nahas remarked:

“The Avalanche protocol is designed for enterprises and organizations looking to build custom, high-performance blockchain solutions. FIFA’s decision to launch its L1 on Avalanche is a testament to our technology’s ability to support global-scale applications with speed, flexibility, and security.”

Launched in 2021, Ava Labs is a blockchain company that develops software and a platform called Avalanche, which enables the creation, launch, and management of decentralized applications and custom blockchain deployments. They focus on making it easier for organizations and developers to build high-performance solutions for Web3, leveraging the capabilities of the Avalanche blockchain.

The Ava Labs’ Avalanche L1 is a sovereign blockchain network that defines its rules regarding its membership and token economics. It is composed of a dynamic subset of Avalanche network validators working together to achieve consensus on the state of one or more blockchains. Each blockchain is validated by exactly one Avalanche L1, while an Avalanche L1 can validate many blockchains.

FIFA’s Upcoming NFT Network Explained

Under the new integration, FIFA anticipates leveraging the Ava Labs capability to create its new blockchain network, anticipated to offer non-fungible token collectors improved performance and scalability. FIFA entered the NFT market in 2022 with the launch of its NFT marketplace, FIFA+ Collect, in partnership with the Algorand blockchain network. Last month, FIFA Collect announced that it would migrate its NFTs from the Algorand blockchain to the new FIFA Blockchain network.

The International Football Federation announced that existing owners of FIFA Collect NFTs will be able to access their collectibles on the new blockchain network. FIFA promised its FIFA+ Collect NFT users a more enhanced experience than before with the new blockchain network, including exclusive access to their NFTs through their existing crypto wallet accounts. FIFA’s move to abandon Algorand and join Avalanche is a strategic step to position itself with a broader NFT industry trend.