StepN Joins Argentina’s AFA To Launch NFT Sneakers

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Updated: 06 May 2025

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STEPN, a renowned move-to-earn mobile application, has partnered with the Argentine Football Association (AFA) to launch non-fungible token-backed sneakers in honour of the legendary football team. STEPN dives deeper into the NFT sneaker market despite its market rivals like Nike exiting the market, citing that the market turned out to be unprofitable. In this article, we shall explore much about this strong collaboration.

STEPN x AFA NFT Integration

On May 5, 2025, reports confirmed that the move-to-earn mobile application STEPN has signed a long-term partnership with the Argentine Football Association (AFA) to issue NFT digital sneakers in honour of the legendary football team. For the next two years, the social lifestyle app and the AFA will collaborate to pay tribute to fans with prizes and lotteries, while the Association expands into Web3.

A very strong collaboration in Web 3 that you may not have heard of yet👀

👟STEPN x @Argentina 🇦🇷@Stepnofficial enters into long-term partnership with current World Football Champions 🏆

The release of GENESIS sneakers with the Argentine Football Association (AFA) design is… pic.twitter.com/v0UyziYIWH

— Dashke (@Dashke_witch) May 5, 2025

Launched in March 2022, STEPN is a move-to-earn (M2E) mobile game application built on the Solana blockchain network that rewards users for physical movement, like walking, jogging, or running outdoors. Users can earn cryptocurrency by equipping themselves with NFT sneakers and engaging in these activities. To participate, NFT users must purchase NFT sneakers made for walking, jogging, running, or training.

On the other hand, the Argentine Football Association (AFA), officially known as the Asociación del Fútbol Argentino, is the governing body for football in Argentina. It is a member of FIFA and CONMEBOL, the world and South American football governing bodies, respectively. The AFA oversees all aspects of the sport in Argentina, including professional leagues, national teams, and youth development.

STEPN and AFA NFT Collection

Under the new integration, the Argentine Football Association (AFA) and STEPN anticipate joining hands to issue new Genesis NFT digital sneakers, which will unlock real rewards for the NFT and soccer fans, including autographed jerseys and match tickets. While commenting about the new integration, Mr. Leandro Petersen, the commercial and marketing director of the AFA, remarked:

“The journey of AFA in Web3 continues to grow and thanks to the experience of STEPN, AFA will be able to reach millions of users in the Web3 space with the goal of consolidating the passion and excellence that our team conveys to the next generation of Argentina National Team fans”.

Nonetheless, this is not the first time for STEPN to issue NFT digital sneakers. In 2021, the social lifestyle app launched its own Genesis NFT collection in collaboration with Adidas, an iconic brand that designs and manufactures sports shoes, apparel, and accessories. STEPN and Adidas NFT collections featured a limited edition of 1,000 digital sneakers, which were sold at the price of 10,000 GMT per entry, with a refund for those who did not win.