Retail Giant Walmart Files New Trademark Applications To Launch Metaverse Games

Updated: 05 April 2023

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The retail market behemoth Walmart has filed new metaverse-related trademark applications for its retail company Sam’s Club. The multinational value market chain plans to use the brand to launch metaverse games and other virtual products.

Retail Giant Walmart File Metaverse Patents

In an April 4 blog post, Mike Kondoudis, an accredited intellectual property attorney, confirmed that Walmart filed two trademark applications with the United States Patent and Trademark Office (USPTO) related to metaverse on March 30, 2023.

#Walmart has filed a trademark application for SAM’S CLUB claiming plans for

▶️ Providing Virtual + Augmented Environments
▶️ Transmission of VR Content
▶️ VR + AR Games and Classes
▶️ Virtual Clothing + Appliances + Performances
…and more!#Metaverse #Web3 #Gaming #samsclub pic.twitter.com/wj0Pr9QOR4

— Mike Kondoudis (@KondoudisLaw) April 4, 2023

Established in 1962, Walmart is a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores in various parts of the world, including the United States. Today, Walmart operates more than 10,500 stores in more than 20 countries.

According to data submitted, the retail behemoth anticipates trademarking the Sam’s Club brand and using it to offer entertainment services, including virtual reality games, augmented reality games, and online virtual reality environments.

Furthermore, Walmart has also showcased an interest in launching non-downloadable virtual goods such as electronic appliances, indoor and outdoor furniture, home décor, toys, sporting goods, beauty and personal care products, and pieces of jewelry, among other products usable in the virtual environment.

Other Walmart NFT And Metaverse Ventures

It’s not the first time Walmart has showcased an interest in investing in the crypto industry. On January 31, Walmart filed similar trademark applications with the United States Patent and Trademark Office.

Based on the data submitted, the retail market chain intended to launch downloadable software for managing crypto portfolios, establishing an electronic wallet, and authenticating and viewing NFTs in a virtual environment. Other marketplace giants that have invested in the nascent crypto sector include Alibaba and Amazon.