Melania Trump NFT of Iconic Moon Landing Violates NASA Rules

Updated: 21 July 2023

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Former First Lady Melania Trump released an NFT of the iconic moon landing image that violates NASA’s media usage guidelines.

National Aeronautics and Space Administration images are typically not copyrighted and can be freely used by the public, but the agency’s media usage guidelines explicitly state that they do not wish their images to be used for NFTs or tokenization purposes. NASA has not clearly explained the reasons behind the restriction.

A document called “NASA Regulations for Merchandising Requests” also states that NASA does not approve using their images in connection with NFTs, as it is inconsistent with their approved merchandise categories.

Man on the Moon – An Apollo 11 NFT collection

The “Man on the Moon” NFT, available on usamemorabilia.com, showcases a 3D animated silver slab with an astronaut on the moon photo at the top, a 3D moon at the bottom, and an embedded audio file for collectors.

With an affordable price point of only $75, Apollo NFTs present a potentially valuable investment opportunity as there are currently 465 pieces remaining. Melanie introduced the project via her official Twitter account. The NFT “Man on the Moon” features Buzz Aldrin.

The United States put a man on the moon on this day in 1969. I salute America’s ingenuity and ongoing commitment towards excellence. #USAmemorabilia pic.twitter.com/Kr7hJUC63w

— MELANIA TRUMP (@MELANIATRUMP) July 20, 2023

Still Images and Similar Recordings only for Non-Commercial Usage

NASA’s Media Usage Guidelines also clearly state that all still images, audio recordings, and related commercial files are only available for non-commercial use.

Still Image of the Core of a Galaxy – Taken From Hubble Telescope

NASA allows the use of its content for educational and informational purposes without explicit permission, but proper acknowledgment is required. However, for commercial usage involving NASA logos or employees, clearance may be necessary.

Melania Trump NFT Attracts Attention, But No Action Taken Yet

NASA’s strong disapproval of NFTs hasn’t resulted in any legal action but the popularity of Melania’s NFT has generated significant attention.

It’s unlikely that NASA will pursue legal action, as others have already tokenized NASA NFTs, including Anicorn Watch’s design by Richard Danne, as reported by Gizmodo.

Richard Danne, the head of Danne and Blackburn, led NASA’s 1970s rebranding, and an NFT artwork connected to this event was sold for $41,000, offering the holder a secret physical NASA-themed timepiece.

NASA has made no comment on the matter.

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