Louis Vuitton To Sell NFTs for $41,712

Updated: 08 June 2023

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Louis Vuitton, a brand synonymous with luxury, has recently announced an exclusive collection of NFTs. The NFTs will be available as digital assets priced at $41,712 (€39,000) each. These special trunks not only offer exclusive access to upcoming products but also come with a host of privileges and membership to a community of like-minded holders.

New Phase for Louis Vuitton

Louis Vuitton will soon launch an exciting series of NFTs called “Treasure Trunks” at $41,712 each. According to the Vogue Business report, only “a few hundred” NFTs will be available in this series. Each NFT will come with a matching physical Louis Vuitton trunk and will be custom-made.

The collection of phygital “Treasure Trunks” marks the first time that the luxury brand will sell #NFTs, which will act as an access pass to future products and more. https://t.co/2hpNeTpTJT

— Vogue Business (@voguebusiness) June 6, 2023

The Treasure Trunks come with a twist to prevent trading or transfers between individuals. Moreover, owning a Louis Vuitton Treasure Trunk includes access to customizable products and early product releases. It also includes personalized experiences that will only be available to the original owner.

"Via Treasure Trunk" Louis Vuitton NFTs — “Via Treasure Trunk” Louis Vuitton NFTs

The luxury brand recently entered the NFT world with a charming free-to-play game. Louis the Game was an ingenious way to absorb players into the brand’s rich history. It also serves as an educational tool. However, the renowned fashion powerhouse has now set its sights on building a successful community of NFT holders for the long haul.

In this upcoming endeavor, Louis Vuitton aims to reward its dedicated community with exclusive access. They will have access to coveted products and extraordinary experiences. This digital evolution also mirrors LVMH Chief Executive Bernard Arnault’s vision of high-value items as the perfect meeting between luxury and the metaverse.

Secure Your Exclusive Louis Vuitton NFTs “Treasure Trunk”

Starting June 8, individuals who want to own these trunks can register on the website, as long as they live in specific countries. Those fortunate enough to be selected as registrants will receive an exclusive invitation to explore Via’s captivating realm through a private webpage.

On June 16, they will have the opportunity to acquire their “Via Treasure Trunk” using cryptocurrency or traditional fiat currency.

Luxury NFT Journey to Via Treasure Trunks

The adventure doesn’t stop there. Via Treasure Trunk holders will have the exciting chance to acquire exclusive “keys,” which grant them access to additional products. What sets these trunks apart from the traditional NFT market is their status as “soul-bound collectibles,” intended to cultivate brand loyalty and discourage quick reselling.

Furthermore, outstanding ownership records and irrefutable authenticity proof accompany each future product. This meticulous selection process perfectly aligns with the brand’s commitment to exclusive luxury. Consequently, Louis Vuitton’s NFTs remain synonymous with the brand’s prestige.

Unique Fusion of Luxury and Technology

Louis Vuitton’s cautious entry into the NFT realm showcases a different approach that sets it apart from competitors like Gucci who have embraced a more abundant and diverse approach. Instead, Louis Vuitton’s approach aligns closely with the traditional luxury market, resembling brands like Tiffany & Co.

Furthermore, the recent appointment of Pharrell Williams, an early adopter of NFTs, as the brand’s men’s creative director suggests that Louis Vuitton’s venture into the digital space is only the initial step of a long-term journey. Additionally, the new venture signals the promise of an exceptional fusion of luxury and technology in Louis Vuitton’s NFTs future endeavors.