EGBA’s 2024 Sustainability Report Highlights Advancements in Responsible Gambling

The European Gaming and Betting Association (EGBA) has recently unveiled its Sustainability Report for 2024, showcasing a remarkable surge in the adoption of responsible gambling tools across Europe. This year’s report emphasizes that a substantial 65% of European customers are now utilizing safer gambling features to help manage their gambling behaviors effectively.

Record Adoption of Responsible Gambling Tools

The latest figures from EGBA reveal that a record-breaking 21 million customers across Europe are now employing safety tools, with half of these individuals doing so voluntarily. This demonstrates a significant 14% increase compared to the previous year, highlighting the success of EGBA’s safer gambling initiatives. Notably, the most favored tool among users is the deposit limit feature, which has been set by 70% of customers who voluntarily use these tools.

Increase in Personalized Safety Messages

In a bid to further promote responsible gambling, EGBA member operators have sent an unprecedented 67.6 million messages to their customers, marking a 49% increase from the previous year. Of these, 23 million messages were tailored to individual gaming behaviors, with 70% of these personalized alerts being delivered through on-screen pop-ups and another 25% via email.

Training and Behavioral Improvements

The report also sheds light on the training initiatives within the industry, revealing that 80% of EGBA members’ employees, totaling around 45,000 individuals, have undergone specialized training in safer gambling practices. Additionally, EGBA’s data indicates that 65% of customers exhibiting potentially problematic gambling behavior either improved or stabilized their play after receiving safety messages. Specifically, 45% of these customers showed improvement, 10% stabilized their behavior, and another 10% decided to stop gambling altogether.

Voluntary Use of Safety Tools

A significant insight from the report is that 32% of the customers who showed signs of problematic play activated safety tools in response to messages from operators, reinforcing the impact of these communications on customer behavior.

Demographic and Customer Base Insights

Further statistics provided by EGBA highlight that the total number of customers has risen by 4% year-on-year, reaching 32.5 million. There has been a slight increase in the percentage of female players, growing from 26% to 28%, while the majority of the customer base (59%) falls within the 26 to 50 age range.

Social Contributions and Environmental Impact

EGBA’s report also covers the social contributions made by its members, who have allocated €61.2 million to research, education, and treatment services for problem gambling since the last report. Additionally, €151.4 million has been donated to various charities and community initiatives within the region.

In terms of workforce diversity, the gaming industry has maintained a balanced gender ratio, with 57% male and 43% female employees out of a total of 58,633 workers in European gaming.

Environmental Sustainability Efforts

The industry’s commitment to environmental sustainability is also highlighted in the report, with an energy consumption of 253.4 GWh, of which 71.8% was derived from renewable sources. Greenhouse gas emissions were reported at 0.93 million tons of CO2 equivalent.

Remarks from EGBA’s Secretary General

Maarten Haijer, the secretary general of EGBA, expressed enthusiasm about the progress reflected in the report. He emphasized that these advancements are a testament to the collective efforts aimed at making gambling safer and more sustainable.

Additional Information

To further expand on the context of this report, it is important to note that responsible gambling tools are designed to help players set limits on their spending, take breaks from gambling, and access support if they feel their gambling is becoming problematic. The success of these tools in Europe is a reflection of the broader global trend towards promoting safer gambling practices. Many countries are implementing stricter regulations and encouraging operators to adopt comprehensive responsible gambling measures.

Moreover, the training of employees in safer gambling practices is crucial as it equips them with the knowledge and skills to identify and assist customers who may be at risk. This holistic approach, combining technology, communication, and human intervention, is essential for fostering a safer gambling environment.

In conclusion, the EGBA’s 2024 Sustainability Report not only highlights the significant strides made in promoting responsible gambling but also underscores the ongoing commitment of the industry to social responsibility and environmental sustainability. These efforts are critical in ensuring that the gaming industry continues to operate in a manner that is both ethical and sustainable.

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