Adidas Set To Launch 3rd Phase Of Its 'Into The Metaverse' Project Next Week

Adidas Set To Launch 3rd Phase Of Its ‘Into The Metaverse’ Project Next Week

Updated: 27 March 2023

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The sports apparel brand Adidas has announced plans to launch phase three of its metaverse journey, “Into The Metaverse project.” The highly anticipated metaverse journey is scheduled to launch next week.

Adidas To Launch Third Phase Of Into The Metaverse Next Week

In a March 26 press release, the sports apparel brand announced ready plans to launch the third phase of its metaverse journey, “Into The Metaverse Project.”Adidas has teamed up with Indigo Herz to launch the metaverse project.

?Welcome to Rift Valley Motel – my path has led me here, has yours?

?Should we enter? Will we come out the same?

Connect your wallet at https://t.co/v8ecmZu7Lc to burn your Phase 2 NFT and mint into ALTS by adidas?

?Change is here, Episode 1 dropping April 2023. New York. pic.twitter.com/rMYF6Kguat

— Indigo Herz (@indigo_herz) March 25, 2023

The third phase of Adidas metaverse journey, dubbed “Enter the Rift Valley Motel”, will feature three chapters. It’s slated to launch in New York on April 1, 2023, during a non-fungible token week, “NYC.NFT”.

Based on site publication, phase three of its metaverse journey enter the Rift Valley Motel is a metaverse place that will grant players precisely what they need. The company assures players they may not return the same they joined.

The highly anticipated third phase will be available for players holding the “ALTs by Adidas” NFT collection. Collectors can burn their stage one and stage two non-fungible tokens to mint the new ALTS collection.

The sports apparel brand launched its “Into The Metaverse (ITM)” project in December 2021. At the time, Adidas partnered with popular crypto projects such as the Bored Ape Yacht Club (BAYC), G- Money and Punks Comic for the ITM project.

Yuga Labs Launches 2nd Trip Of Its Metaverse Experience

In related developments, Yuga Labs, the company behind the popular Bored Ape Yacht Club non-fungible token collection, has launched its Second Trip for its Otherside universe as a new “metaverse” experience.

Thanks to all Voyagers and guests who participated in 2nd Trip! Also keep in mind… Finders, keepers. #Otherside2ndTrip pic.twitter.com/sfB8XIi9gL

— Othersidemeta (@OthersideMeta) March 25, 2023

Yuga Labs launched its new metaverse experience over the weekend. The company is one among the web3 contenders creating metaverse experiences in the universe of virtual worlds that are all interconnected. It launched a similar metaverse experience dubbed Dookey Dash earlier this year.