Vienna, Austria – KuCoin EU has announced the appointment of Sabina Liu as Managing Director of KuCoin EU.
In her role, Sabina will be responsible for driving the company’s strategic development in Europe, overseeing regulatory governance, and advancing local market operations. Prior to this, Sabina Liu led KuCoin Exchange’s institutional business, where she drove the expansion of institutional partnerships and market growth and strengthened the platform’s institutional capabilities.
Before joining KuCoin, Sabina spent 14 years at London Stock Exchange Group (LSEG), where she led business development across Asia-Pacific and managed relationships with global investment banks trading on the secondary markets of the London Stock Exchange.
The management appointments follow KuCoin EU’s successful acquisition of its MiCAR license, a key regulatory milestone under the EU’s Markets in Crypto-Assets Regulation.
This achievement marks a huge step in KuCoin EU’s regulatory journey and supports its transition into a new phase centered on stable operations, localized services, and long-term development in Europe.
BC Wong, CEO of KuCoin, said: “Europe remains a core market in KuCoin’s long-term and compliance strategy. Obtaining the MiCAR license represents a critical step.
“It not only establishes a solid regulatory foundation but also positions KuCoin EU for sustainable and compliant operations across the region. Sabina’s experience spanning institutional markets and traditional financial infrastructure will be instrumental as KuCoin EU enters its next stage of development and enhances services for European users.”
Sabina Liu commented: “MiCAR provides a clear and unified regulatory framework for the European crypto industry. With the completion of our core compliance foundations, KuCoin EU will now focus on deepening local operations and continuously improving user services, while pursuing long-term, sustainable growth within a compliant environment.”
Obtaining the MiCAR license is not only a regulatory achievement but also a foundational component of its long-term European infrastructure. Operating within a clear and harmonized regulatory framework, KuCoin EU is positioned to further enhance service quality, local engagement, and operational resilience across the region.
About Sabina Liu
Sabina is the Managing Director of KuCoin EU. Prior to her current role, she led KuCoin Exchange’s institutional business, driving the growth of institutional partnerships and market expansion.
Prior to joining KuCoin, Sabina spent 14 years at London Stock Exchange Group (LSEG), where she headed business development across Asia-Pacific and managed relationships with global investment banks trading on the secondary markets of the London Stock Exchange and Turquoise, a pan-European platform featuring 4,300 securities from 19 European countries and the US.
In recognition of her outstanding contribution to the Shanghai-London Stock Connect project, Sabina and the project team received the 2019 LSEG CEO Award. From 2021 to 2023, she also served as Co-Chair of LSEG’s Women’s Inspired Network, championing diversity and inclusion across the financial services industry.
In 2023, Sabina was selected as the inaugural participant in the Financial Markets Standards Board (FMSB) Mentoring Programme, where she provided governance and strategic insights to the Board of FMSB, a global standards body for wholesale financial markets.
Sabina began her career as a reporter for Phoenix TV in London and later worked as Project Manager at the University of Oxford, overseeing the Goldman Sachs 10,000 Women Initiative. Sabina holds an MBA degree from Saïd Business School, University of Oxford, and a Master’s degree in Journalism from the University of Westminster.
About KuCoin EU
KuCoin EU Exchange GmbH is a licensed European entity established to offer digital asset services to users across the European Economic Area (EEA”*” except Malta).
Authorized as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets Regulation (MiCAR) with the Austrian Financial Market Authority (FMA), KuCoin EU is approved to provide regulated services, including custody and administration of crypto-assets, crypto-asset exchange services (crypto–fiat and crypto–crypto), the placing of crypto-assets, and transfer services on behalf of clients.
Headquartered in Vienna, KuCoin EU operates in accordance with the applicable EU regulatory framework, including MiCAR requirements around transparency, market integrity, and investor protection.
KuCoin EU is not the operator of a crypto-asset trading platform and does not provide investment advice.
Learn more: www.kucoin.com
