Azuki NFT Creator Chiru Labs Set To Launch NFT Goods 'Keyrings & Tumblers' Next Week

Azuki NFT Creator Chiru Labs Set To Launch NFT Goods ‘Keyrings & Tumblers’ Next Week

Updated: 05 January 2024

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Chiru Labs, the digital asset firm and the company behind the popular Azuki and Beanz non-fungible token collection, has announced plans to launch NFT-inspired items. Chiru Labs has partnered with the digital IP platform company IPX to create NFT-inspired goods.

In a January 5 blog post, Chiru Labs confirmed plans to launch non-fungible token-inspired items, including Figurines, Keyrings, and Tumblers, in partnership with IPX. The highly anticipated Chiru Labs x IPX Winter NFT Collection will go live next week on January 11, on the LINE Friends Collection market platform.

The Chiru Labs x IPX Winter Collection featuring BEANZ and BROWN is going live on Jan 11th PT! Stay tuned for details. ❄️ pic.twitter.com/qCJSINvbzQ

— BEANZ (@BEANZOfficial) January 5, 2024

Chiru Labs And IPX Integration

Established in 2021, Chiru Labs is a digital asset incubation studio with a market capitalization of around $177 million. Led by an Asian-American team and former Overwatch Art Director Arnold Tsang, the company is renowned for building decentralized brands at the intersection of anime art, blockchain technology, and streetwear.

The tech startup has gained popularity for creating Azuki, a web3 anime brand that has become one of the most popular NFT collections. Azuki is an NFT collection with a limited edition of 10,000 anime-themed NFT collections hosted on the Ethereum network. In 2022, Chiru Labs created Beanz, another Ethereum-based NFT collection with a limited set of 19,500 NFT collections.

In April last year, Chiru Labs formed a strategic partnership with the digital IP platform company IPX (formerly known as LINE FRIENDS). Under this partnership, IPX aimed to expand into Chiru Labs’ NFT-related IP business and showcase a variety of IP collaborations based on Web3.

Furthermore, IPX planned to expand its global IP presence by leveraging its creative capabilities and IP business expertise to develop products and licensing of Chiru Labs’ NFT IP BEANZ. While commenting about the partnership at the time, Zagabond, the founder and CEO of Chiru Labs, remarked:

“We are excited to collaborate with IPX, which is a global leader in building innovative character IP brands beloved by millions of fans across the globe. IP is evolving, and we see the web3 community as an integral part of this next wave. We can’t wait to bring the world of our IPs together.”

Chiru Labs To Launch NFT Goods This Coming Week

Fortunately, after more than ten months of incubation, Chiru Labs and IPX are now ready to actualize their vision, with the Chiru Labs x IPX Winter Collection featuring BEANZ and BROWN expected to go live this coming week. The sale will take place on the LINE Friends Collection, which features other products from LINE Friends, such as BT21 and NEWJEANS.

The sale will take place on the LINE Friends Collection, which features products from LINE Friends, BT21 and NEWJEANS. Below are some details on how to navigate the shop for the BEANZ collaboration. pic.twitter.com/tHSnujOrU6

— BEANZ (@BEANZOfficial) January 5, 2024