Magic Eden Partners With Ubisoft To Launch A New NFT Game On Arbitrum

Updated: 05 October 2024

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Blockchain gaming, which witnessed a remarkable surge in 2021, is slowly regaining traction after several years of meltdown that left several crypto critics even pronouncing this sector dead already. In its recent integration, Magic Eden, a multi-chain non-fungible token marketplace, has partnered up with Ubisoft and the Arbitrum Foundation to launch a new NFT game, proving that NFT gaming is regaining a foothold again.

Magic Eden And Ubisoft Join To Launch A New NFT Game

In an October 04 blog post, the NFT marketplace Magic Eden confirmed partnering with Ubisoft to launch a new non-fungible token game called ‘Captain Laserhawk.’ The recent Magic Eden and Ubisoft integration has brought some hope among gamers. Blockchain-based gaming has existed since 2017 but gained wider attention from the video game industry in 2021. In the past several years, NFT gaming has lost traction.

Some partnerships just make sense. We’ve teamed up with @ubisoft to launch their newest game, @EdenOnline_exe, built on the @arbitrum blockchain.

With this comes their upcoming NFT mint, and the first Arbitrum mint on Magic Eden.

Welcome to the Home of Web3. pic.twitter.com/k5xoORGbV6

— Magic Eden 🪄 (@MagicEden) October 4, 2024

Launched in September 2021, Magic Eden is one of the leading multi-chain NFT marketplaces supporting non-fungible tokens on Solana, Ethereum, Polygon, Bitcoin and Arbitrum blockchain networks. Fast forward to 2024, the Magic Eden NFT marketplace has rapidly grown to become the most prominent marketplace on the Solana blockchain network, where it was initially launched.

The NFT platform enables users to create, buy, sell, and collect NFTs. Magic Eden features several products, including its flagship product, Launchpad, a service that allows creators to launch and mint NFT collections on the marketplace instead of hosting them on their infrastructure. Magic Eden also has a crypto wallet designed to offer a user-friendly and secure experience in the world of Web3.

On the other hand, Ubisoft is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Ubisoft is the creator and distributor of interactive entertainment and services, and the maker of blockbuster favourites Assassin’s Creed, Wii Just Dance, Tom Clancy’s video game series, Rayman, Far Cry, and Watch Dogs. Ubisoft is also a game developer, renowned for creating titles for all XBox, Playstation, and Nintendo consoles.

Magic Eden And Ubisoft’s NFT Game Overview

Under the new integration, Magic Eden and Ubisoft anticipate leveraging their capability and experiences in gaming to launch a new NFT game. The joint team has announced plans to launch a new non-fungible token collection, letting holders participate in this new shooter game. The Magic Eden and Ubisoft have launched their new shooter game on Arbitrum, an Ethereum layer two network.

The Captain Laserhawk NFT collection will feature a limited edition of 10,000 NFTs hosted on the Arbitrum blockchain network. Each NFT serves as a gateway to the immersive game experience, offering players access to its governance model, user-generated content (UGC) features, and reward systems. While commenting about this new NFT project, Mr. Didier Genevois, the Web3 Executive Producer at Ubisoft, remarked:

“We’re excited to bring a new level of player engagement and ownership to gaming with Captain Laserhawk: the G.A.M.E. Through the integration of Web3, we’re empowering our community to not only play but shape the future of the game. It’s about creating a collaborative ecosystem where players’ decisions and creations directly impact the game’s evolution, making the experience truly their own.”

In turn, Jack Lu, the Magic Eden CEO and co-founder, remarked:

“It’s incredible to see the ways Web3 and blockchain technology can influence and enhance the gaming experience, and we’re grateful to the teams at Ubisoft and Arbitrum Foundation for the collaboration. Enabling players to help create craft and own part of the gameplay experience through Magic Eden NFTs is truly a gift to its community.”