Bored Ape NFT Creator Yuga Labs Joins Adidas To Add Dignity To Its Dookey Dash Game

Updated: 27 September 2024

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Yuga Labs, the parent company behind the Bored Ape Yacht Club and Mutant Ape Yacht Club non-fungible token collections, and Faraway, a renowned digital game studio, have partnered with the sports apparel brands Adidas to add more dignity to their Dookey Dash: Unclogged game. Dookey Dash is a new skilled-based free-to-play game launched earlier this month.

Yuga Joins Adidas To Add Dignity To Its Dookey Dash Game

In a September 27 site publication, Adidas confirmed that they have partnered with the Bored Ape Yacht Club NFT collection creators Yuga Labs and Faraway to add grace to their new Dookey Dash: Unclogged game. This new collaboration with the iconic brand ALTS by Adidas will grace the sewer game with a new diver, vehicle, sticker, banner, and emojis.

Dookey Dash: Unclogged🪠

A collaboration with iconic brand ALTS by Adidas will grace the damn sewer 🚽@BoredApeYC ♾️ @farawaygg #mayc #bayc #koda #ape #nft #game #web3 pic.twitter.com/BT2tIj7QzP

— ILS (@0x_ILS) September 26, 2024

Yuga Labs, a digital asset incubation studio focused exclusively on shaping the future of Web3 through storytelling, experiences, and community, and Faraway, a digital game studio renowned for building and publishing some of the most famous open economy games, launched their new Dookey Dash: Unclogged game earlier this month. The Yuga Labs and Faraway team have set aside a $1 million prize pool for the new winner of this game.

Fortunately, the Dookey Dash game app has gained massive adoption among gamers, climbing to the top ten in the USA app store shortly after launch. On a global scale, the Dookey Dash game has jumped to the top 100, now competing with renowned skill-based games like Candy Crush, Temple Run, and more. The Yuga Labs and Faraway team have now onboarded Adidas to add more grace to their game.

Yuga Labs x Faraway Tap ALTS by Adidas

Under the new integration, Yuga Labs and Faraway anticipate leveraging the ALTs by Adidas capability to bring more new products, including more avatars, which will be used in their newly launched Dookey Dash: Unclogged and push it to the global scale. ALTS by Adidas is an NFT avatar collection that gives holders access to a range of benefits, including early access to physical and virtual products and tickets for events and experiences.