Cool Cats NFT Team Taps Lotte To Fetch New Audience In Asia

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Updated: 23 May 2025

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Lotte, one of the largest food business groups in South Korea, which provides the nation with almost any food product or service, has partnered with Cool Cats to launch a collection of non-fungible token-inspired candies. Under the new collaboration, Lotte and Cool Cats anticipate bringing the magic of the Sapphire Town to new audiences across the Asian region and beyond. In this article, we shall look more about this partnership.

Cool Cats X Lotte Integration

In a May 23 blog post, the Cool Cats NFT team confirmed that they have collaborated with Lotte to launch non-fungible token-inspired candies. Even though the Cool Cats NFT team has promised to share more details in the coming days or weeks, they have shared an image showcasing their cartoon artwork holding a non-fungible token-branded candy. In response to this announcement, the Cool Cat NFT collection has slightly surged in trading sales volume.

This is our final tweet in the thread. pic.twitter.com/ooiVY5s9T5

— Cool Cats (@coolcats) May 22, 2025

Launched on July 1, 2021, Cool Cats is a non-fungible token collection that features a limited edition of 9,999 unique, blue cartoon cat NFT avatars on the Ethereum blockchain. Each Cool Cat NFT collection features a blue cat character with a mix of traits, like clothing, hairstyles, and accessories. The NFT collection was created by a team of four, including the digital artist Colin Egan (Clon), who is also the creator of the Blue Cat character. During the launch, Cool Cats NFT was priced at 0.06 ETH each.

On the other hand, Lotte Corporation is a South Korean multinational conglomerate corporation. It consists of over 90 business units employing 60,000 people engaged in such diverse industries as candy manufacturing, beverages, hotels, fast food, industrial chemicals, IT, construction, and entertainment. Lotte is renowned for its wide range of products, including food items like snacks, sweets, and beverages. Cool Cats will be working closely with Bellyland, a virtual world and blockchain ecosystem created by Lotte Group.

Cool Cats Fetches New Audiences In Asia

Under the new integration, Cool Cats anticipates leveraging the Lotte market network to introduce its magic of Sapphire Town to new audiences across Asia and beyond. In the context of the Cool Cats NFT project, Sapphire Town is envisioned as a central hub and interactive world beyond the blockchain. It’s a location where Cool Cats will exist and interact, serving as a community space and potential location for immersive experiences and events.

Cool Cats is not the first non-fungible token project to join Lotte to fetch new audiences in the Asian region. Last month, Igloo Inc., the digital asset incubation studio and the team behind the pudgy Penguins NFT collection, joined Lotte to bring the Pudgy Penguins NFTs to South Korea through a limited-edition collectible release. Pudgy Penguins is an NFT collection featuring a limited edition of 8,888 cute penguin birds hosted on the Ethereum blockchain network.

We will be partnering with Lotte’s Bellyland to do a limited run of Bellyland X Pudgy Penguin collectibles.

These collectibles will go live on Friday, April 18th at 9pm EST on https://t.co/7rUbs6adNa

There are only 500 collectibles made at $299 each. pic.twitter.com/XI2foFTNOo

— Pudgy Penguins (@pudgypenguins) April 17, 2025