The Potential of In-Play Betting to Drive Revenue Growth in the US Sports Betting Market

Nearly 40 states in the US have legalized sports betting, enabling millions of Americans to wager on their favorite teams and events. The sports betting market’s expansion began after the 2018 repeal of PASPA (Professional and Amateur Sports Protection Act), which paved the way for exponential growth. Since then, the betting sector has continuously gained traction, with no signs of slowing down.

The widespread adoption of mobile betting has contributed to the rise of new betting options, allowing users to engage in more dynamic and diverse wagers. In addition to the traditional win-or-lose bets, punters now have access to options like parlay bets and in-play betting. These newer formats offer more engaging experiences, attracting both seasoned bettors and sports enthusiasts alike.

The Growing Potential of In-Play Betting

A recent report has highlighted the importance of in-play betting in driving future growth within the sports betting industry. But what exactly is in-play betting? Unlike traditional betting, where wagers are placed on the outcome of an event that has yet to occur, in-play betting (also known as live betting) allows users to place wagers throughout the duration of an ongoing event. This type of betting can apply to a variety of live sports, whether it’s a soccer match, a golf tournament, or a horse race.

In-play betting has become one of the most popular segments of the sports betting market in the U.S. The real-time nature of in-play betting offers a more engaging experience compared to traditional pre-game wagers. As a result, it has gained significant traction, especially among younger bettors who seek interactive and fast-paced betting opportunities.

Technological advancements have played a critical role in the growth of in-play betting, allowing operators to provide instant updates and adjust odds dynamically based on game developments. However, in-play betting also presents unique regulatory challenges, as the quick decision-making process and high frequency of bets can increase the risk of problem gambling. To address this, some states have implemented stricter guidelines around live betting, such as limiting bet types or requiring additional safeguards. Despite these challenges, in-play betting is expected to continue growing as part of the broader sports betting industry, driven by consumer demand and ongoing innovation in betting technology.

The prominence of in-play betting was underscored by analysts Jordon Bender and Eric Ross from JMP Securities in a statement to Next.io. The experts discussed how in-play betting could be a key driver for the future of sports betting revenue across the country. They recognized the already substantial growth of the betting industry in the US but believe that further investments in in-play betting could significantly boost revenue.

We believe the investment community understands in-play betting at a high level, yet we lay out the underlying drivers and companies that will increase US in-play betting to a $14bn revenue opportunity by the end of the decade.

In a recent note to investors, Bender and Ross predicted that continued investment in the in-play segment would likely result in a positive impact across the industry. They projected in-play betting to grow at an impressive 31% compound annual growth rate (CAGR) through the remainder of the decade, making it one of the fastest-expanding segments in the sports betting market.

Market Projections and Revenue Potential

The analysts explained that while the investment community has a general understanding of in-play betting’s potential, their analysis revealed deeper insights into the factors and companies that would contribute to this growth. They estimated that in-play betting could evolve into a $14 billion revenue opportunity in the US market by the end of the decade.

Sports Betting in the U.S.

The sports betting industry in the United States has experienced rapid expansion following the Supreme Court’s decision to strike down the Professional and Amateur Sports Protection Act (PASPA) in 2018. This ruling gave individual states the authority to regulate sports betting, leading to a wave of new markets opening up across the country. Several major operators have emerged as dominant players, including DraftKings, FanDuel, and BetMGM. These companies were quick to leverage their existing presence in fantasy sports or casino operations to establish robust betting platforms. They have focused on developing comprehensive online and mobile betting options, catering to the increasing demand for convenient wagering experiences.

The legal landscape for sports betting in the U.S. is highly fragmented, as each state sets its own regulations and guidelines. Currently, over 30 states have legalized some form of sports betting, either through retail locations, online platforms, or both. States like New Jersey, Nevada, and Pennsylvania have set the standard for regulated markets, seeing strong revenue generation and high levels of participation. However, other states, such as California and Texas, have yet to legalize sports betting, citing concerns over gambling expansion and political resistance. As a result, the legal status of sports betting remains inconsistent nationwide, creating challenges for operators and bettors alike.

This state-by-state approach has led to varied market conditions and differing levels of competition. Some states allow for a wide range of betting operators, fostering competitive markets with diverse choices for consumers, while others have more restrictive licensing frameworks. Major sports leagues, such as the NFL, NBA, and MLB, have adapted to this evolving landscape, entering partnerships with sportsbooks and integrating betting content into their programming. This acceptance by professional sports organizations has contributed to the industry’s growth and helped reduce the stigma around betting, making it a more mainstream form of entertainment.

Challenges and Considerations for In-Play Betting

Despite the potential, the sector is not without its challenges. Regulations can often shape the future of betting markets, and in-play betting is no exception. Also known as micro-betting, in-play betting is currently one of the fastest-growing areas in the US. However, the experts noted that in-play bets do not currently fall under the direct scrutiny of gambling regulators and therefore face fewer restrictions compared to pre-game bets.

However, Bender and Ross also warned that the risk of legislative oversight looms over the industry, similar to the broader sports betting market. They emphasized that the likelihood of increased regulatory attention for in-play betting is not significantly higher than that for other forms of betting, such as pre-game bets.

Current Market Leaders and Future Prospects

Presently, two major operators dominate the US sports betting market, holding a considerable share of the sector. FanDuel and DraftKings collectively control around 70% to 80% of the market share. This duopoly has helped shape the direction of the betting landscape in the country.

The experts highlighted that operators who prioritize investments in in-play betting stand to gain a substantial advantage in the coming years. They noted DraftKings’ proactive efforts in this segment, citing its acquisitions of Simplebet and Sports IQ Analytics as strategic moves to strengthen its position in the live betting market.

While FanDuel has not been as aggressive in pursuing in-play betting opportunities, the analysts pointed out that its parent company, Flutter Entertainment, has acknowledged the growing significance of this vertical. This recognition suggests that FanDuel could increase its focus on in-play betting in the near future, potentially enhancing its competitive edge.

In-Play Betting as a Revenue Catalyst

Overall, in-play betting is set to be a major growth driver for the sports betting industry in the US. The segment’s rapid expansion and potential to attract both casual and serious bettors make it an area worth watching closely. As more companies invest in this space, the future of in-play betting looks promising, with expectations for substantial revenue generation by the end of the decade.

CoinPoker: A Unique Poker Experience for Crypto Enthusiasts

For poker enthusiasts who are keen on exploring the possibilities of digital currencies, CoinPoker presents a unique opportunity to experience the game in a new light. Unlike conventional online poker sites, CoinPoker combines the excitement of poker with the benefits of blockchain technology, creating a secure, decentralized, and private environment for its players. Though it primarily attracts poker and sports betting fans, CoinPoker’s focus on cryptocurrency integration sets it apart from other platforms. Here’s a closer look at what makes CoinPoker distinct and whether it’s a suitable choice for dedicated poker players.

A Blockchain-Powered Poker Platform

CoinPoker, launched in 2017, aimed to transform the online poker scene by building its platform entirely on blockchain technology. Initially offering free-to-play games, the site soon expanded to real-money games in 2018, allowing players to place bets using various cryptocurrencies. Central to the platform’s ecosystem is its native token, CHP, which facilitates user rewards and engagement.

In addition to CHP, CoinPoker supports popular cryptocurrencies like Bitcoin (BTC), Ethereum (ETH), and Tether (USDT), all of which operate on the Ethereum blockchain. This blockchain foundation enhances transparency, security, and decentralization—qualities that are rare in traditional poker settings.

One notable feature is CoinPoker’s use of a sophisticated Random Number Generator (RNG) that ensures the fairness of each game. This technology safeguards against manipulation, maintaining the integrity of the platform. Moreover, CoinPoker prioritizes user anonymity, allowing players to engage without revealing personal information through secure crypto transactions.

Support from Professional Poker Players

CoinPoker’s credibility has been strengthened by endorsements from respected figures in the poker community. Among its supporters are Mario Mosböck, an Austrian ex-footballer turned professional poker player, and Patrick Leonard, a prominent British poker professional. These endorsements have bolstered CoinPoker’s reputation and visibility among poker enthusiasts.

Transparency is another cornerstone of CoinPoker’s operations. Licensed by Curaçao eGaming, the platform also utilizes a Proof of Reserves (PoR) system, assuring players that their deposits are secure and that the platform maintains adequate reserves to fulfill its obligations. Currently, CoinPoker holds approximately $16 million in player deposits, with total reserves nearing $16.75 million. This robust financial structure provides a strong level of security for user funds.

Fast Crypto Transactions and a Fair Playing Environment

One of CoinPoker’s advantages is its integration of cryptocurrencies, enabling rapid and nearly instant transactions. Unlike traditional online poker platforms that can have lengthy withdrawal processes, CoinPoker’s blockchain infrastructure ensures quick deposits and cashouts. This, coupled with the privacy features of crypto, allows players to move their funds with minimal friction.

CoinPoker also takes responsible gaming seriously, offering tools like self-exclusion options for players needing to take a break. The platform’s strong anti-fraud measures further enhance security, ensuring a safe gaming environment for all users.

While CoinPoker’s selection of games may not be as extensive as those of larger online casinos, it compensates with its focus on security, fairness, and seamless cryptocurrency usage. These elements make it an attractive option for poker fans who value privacy and decentralized gaming.

Is CoinPoker Right for You?

If you’re interested in poker and curious about the potential of blockchain technology, CoinPoker is worth exploring. Its use of blockchain for fairness, emphasis on player anonymity, and focus on transparent operations create a unique atmosphere for poker enthusiasts. While it may not appeal to those seeking a broad range of casino games, it stands out as a strong choice for serious poker players who want to take advantage of crypto’s benefits.

With its rapid transaction speeds, endorsements from top poker professionals, and decentralized approach, CoinPoker delivers a tailored experience for those who appreciate the fusion of poker and digital currencies. If the idea of playing poker on a secure, transparent blockchain platform appeals to you, CoinPoker is certainly a platform to consider. Explore the world of decentralized poker and discover what this innovative platform has in store.