NEW YORK (InsideBitcoins) – The ratings are in and the news is good for the BitPay-sponsored Bitcoin St. Petersburg Bowl. According to Nielsen Data, the leading provider of audience measurement information, the bowl game garnered an audience of 3.3 million viewers. Nielsen Data also told Inside Bitcoins that the broadcast drew nearly 1 million viewers in the coveted 18-49 demographic.
That was enough to win the honor as most-watched primetime program on cable for the evening.
Prior to the broadcast, BitPay, the Atlanta-based bitcoin payment service provider and title sponsor of the game, estimated the game would attract viewership of some three million fans – and their expectations were spot-on.
The St. Petersburg Bowl had suffered a steady decline in viewership for the past six years, drawing .9 rating last year, according to Nielsen Media Research. That made last year’s Beef ‘O’Brady’s-sponsored event the second-lowest rated of 35 bowl broadcasts.
Ratings information regarding other bowl game broadcasts that have already aired this year was not immediately available from Nielsen, though college football viewership of bowl games in general declined 2% last year.