Despite the crypto market’s prolonged instability, Celsius (CEL) pumped 40% in seven days. The CEL coin has extended its upward rally and hit the intra-day high around the $1.90 level as networks consistently struggle to rebrand the company back to greatness.<\/p>\n
According to The New York Times<\/a>, Alex Mashinsky, the CEO of the crypto lending company, reportedly raised the idea of relaunching the organization on September 8 with a focus on crypto custody. The plan is to rename the temperature unit from Celsius to “Kelvin.” Meanwhile, the Federal Trade Commission filed a request to join the bankruptcy case of cryptocurrency lender Celsius on Tuesday. <\/span><\/p>\n According to court filings, FTC attorneys Katherine Aizpuru and Katherine Johnson have requested to represent the commission in the matter. But on the other hand, the sharp decline in the value of cryptocurrencies was thought to be one of the major factors preventing the Celsius (CEL) coin from seeing further rises.<\/span><\/p>\n Buy Celsius <\/span>Now<\/span><\/a><\/span><\/p>\n <\/span>Your capital is at risk.<\/span><\/p>\n According to reports, Alex Mashinsky announced during a meeting on September 8 that Celsius discussed potential futures following its bankruptcy filing in July. The cryptocurrency loan company Celsius, currently in bankruptcy, appears to be reorganizing around custodial services for digital assets. <\/span><\/p>\n Alex Mashinsky, the CEO of Celsius, and Oren Blonstein, the head of innovation and chief compliance officer, reportedly set out to revive the company with the help of the Kelvin project, which would store customers’ cryptocurrency and impose fees on specific transactions. <\/span><\/p>\n Celsius rebranding to Kelvin<\/p>\n — wholistic (@wholisticguy) June 13, 2022<\/a><\/p><\/blockquote>\nMashinsky Rebuilding the Company’s Reputation<\/h2>\n
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