{"id":287037,"date":"2021-04-14T04:23:14","date_gmt":"2021-04-14T08:23:14","guid":{"rendered":"https:\/\/insidebitcoins.com\/?p=287037"},"modified":"2021-07-19T06:04:39","modified_gmt":"2021-07-19T10:04:39","slug":"time-magazine-hops-on-bitcoin-train-with-grayscale-partnership","status":"publish","type":"post","link":"https:\/\/insidebitcoins.com\/news\/time-magazine-hops-on-bitcoin-train-with-grayscale-partnership","title":{"rendered":"TIME Magazine Hops on Bitcoin Train With Grayscale Partnership"},"content":{"rendered":"<p><span style=\"font-weight: 400\">TIME Magazine has rolled out a plan to create educational video series on cryptocurrencies in partnership with Grayscale.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The CEO of Grayscale, Michael Sonnenshein, <\/span><a href=\"https:\/\/twitter.com\/Sonnenshein\/status\/1381662798585946112?s=19\"><span style=\"font-weight: 400\">disclosed<\/span><\/a><span style=\"font-weight: 400\"> the new development on Twitter.\u00a0\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thrilled <a href=\"https:\/\/twitter.com\/Grayscale?ref_src=twsrc%5Etfw\">@Grayscale<\/a> is partnering w\/ <a href=\"https:\/\/twitter.com\/TIME?ref_src=twsrc%5Etfw\">@TIME<\/a> on a new video series coming this summer explaining the <a href=\"https:\/\/twitter.com\/hashtag\/crypto?src=hash&amp;ref_src=twsrc%5Etfw\">#crypto<\/a> space. <\/p>\n<p>Equally as important, <a href=\"https:\/\/twitter.com\/KeithGrossman?ref_src=twsrc%5Etfw\">@KeithGrossman<\/a> &amp; <a href=\"https:\/\/twitter.com\/TIME?ref_src=twsrc%5Etfw\">@TIME<\/a> has agreed to be paid in <a href=\"https:\/\/twitter.com\/hashtag\/Bitcoin?src=hash&amp;ref_src=twsrc%5Etfw\">#Bitcoin<\/a> &#8211; and will hold the <a href=\"https:\/\/twitter.com\/search?q=%24BTC&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$BTC<\/a> on their balance sheet. A first for our media partnerships!<\/p>\n<p>&mdash; Sonnenshein (@Sonnenshein) <a href=\"https:\/\/twitter.com\/Sonnenshein\/status\/1381662798585946112?ref_src=twsrc%5Etfw\">April 12, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><b>Creating Educational Crypto Video Series\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">The partnership between Time Magazine and Grayscale is borne out of the idea of enlightening crypto enthusiasts through new educational video series on cryptocurrency.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The tweet shows that the new video series will be rolled out later this summer, stressing that the video will provide a full explanation of the crypto space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Similarly, Sonnenshein revealed that Time Magazine has agreed to receive Bitcoin payment and hold BTC on its balance sheet. This also applies to Time&#8217;s President, Keith Grossman.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The age-long media agency will produce the new video series.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new deal shows that Time Magazine has joined the league of companies holding BTC and incorporating the digital asset on their balance sheets.<\/span><\/p>\n<p><span style=\"font-weight: 400\">MicroStrategy, Tesla Inc., Square, and others are some of the companies that have embraced BTC in recent times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A couple of weeks ago, TIME posted a <\/span><span style=\"font-weight: 400\">job<\/span><span style=\"font-weight: 400\"> searching for a new Chief Financial Officer (CFO) with a clear criterion that the applicant must be comfortable with BTC and other cryptocurrencies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This implies that the company has nurtured interests in the crypto space for some time now. Similarly, the company later sold three of its covers as NFTs on <\/span><a href=\"https:\/\/superrare.co\/artwork-v2\/time-is-fiat-dead-21652\"><span style=\"font-weight: 400\">SuperRare<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><b>Rise of Leading US Companies In Crypto Space<\/b><\/h2>\n<p><span style=\"font-weight: 400\">More than any other time, leading US companies are increasingly delving into the cryptocurrency space.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A couple of weeks ago, the Chief Executive Officer (CEO) of Tesla, Elon Musk, opened up Bitcoin payments for Tesla sedans<\/span><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">You can now buy a Tesla with Bitcoin<\/p>\n<p>&mdash; Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1374617643446063105?ref_src=twsrc%5Etfw\">March 24, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">While the Bitcoin payment option is only available in the US for now, the Billionaire CEO assured members of the public that it would soon be extended to other countries.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, the company also invested about <\/span><span style=\"font-weight: 400\">$1.5 billion in BTC<\/span><span style=\"font-weight: 400\"> despite the digital asset being classified as highly volatile.<\/span><\/p>\n<p><span style=\"font-weight: 400\">More importantly, Musk explained that Tesla&#8217;s <\/span><span style=\"font-weight: 400\">Bitcoin income from car sales wouldn&#8217;t be converted to cash.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apart from the giant stride of Tesla, Time Magazine has also upped its activities in the crypto space by <\/span><a href=\"https:\/\/time.com\/5948741\/time-nft-covers\/\"><span style=\"font-weight: 400\">auctioning three covers<\/span><\/a><span style=\"font-weight: 400\"> of its magazine as non-fungible Tokens (NFTs).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Times&#8217; policy accelerated the demand for digital currency and art. The title of the first cover was dubbed &#8220;Is Fiat Dead?&#8221; Many believe that it was an attempt to boost digital currencies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before now, Time Magazine had <\/span><a href=\"https:\/\/www.google.com\/amp\/s\/time.com\/5486673\/bitcoin-venezuela-authoritarian\/%3famp=true\"><span style=\"font-weight: 400\">published<\/span><\/a><span style=\"font-weight: 400\"> an article on why BTC was essential on the journey to financial freedom.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The piece generated a series of reactions, with Alex Gladstein <\/span><a href=\"https:\/\/twitter.com\/gladstein\/status\/1078614849305890816?s=19\"><span style=\"font-weight: 400\">saying<\/span><\/a><span style=\"font-weight: 400\"> that it is indeed an alternative money system and a way of overcoming economic control.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fin-excerpt\">TIME Magazine has rolled out a plan to create educational video series on cryptocurrencies in partnership with Grayscale. The CEO of Grayscale, Michael Sonnenshein, disclosed <a class=\"read-more-link\" href=\"https:\/\/insidebitcoins.com\/news\/time-magazine-hops-on-bitcoin-train-with-grayscale-partnership\" title=\"TIME Magazine Hops on Bitcoin Train With Grayscale Partnership\">[&#8230;]<\/a><\/div>","protected":false},"author":1770,"featured_media":287044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7596],"tags":[734,8376,7905,12110],"class_list":["post-287037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency","tag-bitcoin","tag-grayscale","tag-tesla","tag-time"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TIME Magazine Hops on Bitcoin Train With Grayscale Partnership - InsideBitcoins.com<\/title>\n<meta name=\"description\" content=\"Time Magazine partners with Grayscale to enlightening crypto enthusiasts through new educational video series on cryptocurrency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insidebitcoins.com\/wp-json\/wp\/v2\/posts\/287037\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TIME Magazine Hops on Bitcoin Train With Grayscale Partnership\" \/>\n<meta property=\"og:description\" content=\"Time Magazine partners with Grayscale to enlightening crypto enthusiasts through new educational video series on cryptocurrency.\" \/>\n<meta property=\"og:site_name\" content=\"InsideBitcoins.com\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T08:23:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T10:04:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insidebitcoins.com\/wp-content\/uploads\/2021\/04\/00-story-image-time-silence-breakers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jimmy Aki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adejimi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimmy Aki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/insidebitcoins.com\/wp-json\/wp\/v2\/posts\/287037#article\",\"isPartOf\":{\"@id\":\"https:\/\/insidebitcoins.com\/wp-json\/wp\/v2\/posts\/287037\"},\"author\":{\"name\":\"Jimmy Aki\",\"@id\":\"https:\/\/insidebitcoins.com\/#\/schema\/person\/a66ff7827d8bed054aa6be4e9d8c1dad\"},\"headline\":\"TIME Magazine Hops on Bitcoin Train With Grayscale Partnership\",\"datePublished\":\"2021-04-14T08:23:14+00:00\",\"dateModified\":\"2021-07-19T10:04:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/insidebitcoins.com\/wp-json\/wp\/v2\/posts\/287037\"},\"wordCount\":465,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/insidebitcoins.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/insidebitcoins.com\/wp-json\/wp\/v2\/posts\/287037#primaryimage\"},\"thumbnailUrl\":\"https:\/\/insidebitcoins.com\/wp-content\/uploads\/2021\/04\/00-story-image-time-silence-breakers.jpg\",\"keywords\":[\"Bitcoin\",\"Grayscale\",\"Tesla\",\"TIME\"],\"articleSection\":[\"Breaking Crypto News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/insidebitcoins.com\/wp-json\/wp\/v2\/posts\/287037#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/insidebitcoins.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insidebitcoins.com\/wp-json\/wp\/v2\/posts\/287037\",\"url\":\"https:\/\/insidebitcoins.com\/wp-json\/wp\/v2\/posts\/287037\",\"name\":\"TIME Magazine Hops on Bitcoin Train With Grayscale Partnership - 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