A recent study of European cryptocurrency investors and traders has revealed that the crypto industry has recently seen a rise in diversity. The industry, which was male-dominated since its inception, has seen the number of women in it grow as the industry tries to find its way towards balancing out of gender in the industry.
The study was conducted in a bid to find out the difference between crypto investors and average investors. Bitpanda, a Vienna based fintech firm, partnered with GlobalWebIndex to conduct a comprehensive survey of cryptocurrency holders across Europe and Russia. The survey was executed in three waves in 2018. 1200,000 internet users between the ages of 16 and 64 in 17 countries formed the sample group from which the results of the survey came.
According to the results of the survey, one in every five crypto investors or holders are women. The figure of 20% is a significant increase from the estimated 5% which was reported at the beginning of 2018. Jason Mander, Chief Research Officer at GlobalWeb, says that the attitude towards crypto is similar between men and women. The difference comes when comparisons are made between crypto holders and the general public.
The survey did not specify how many women hold top positions in crypto companies. However, there have been a number of women rising to the top of the ladder in crypto companies and holding executive positions. Some notable names in this regard are Joyce Kim, Amber Baldet, Connie Gallippi and Meltem Demirors.
Crypto is for all age groups
The general assumption is that the crypto industry is made up of millennials and so the investors that engage with digital assets are from the same age group. This assumption comes from the industry itself being fairly new and young and it is expected that younger people are more interested in the technology.
According to the survey, about 40% of crypto investors are above the age of 35. Although the majority of investors are still below the age of 35 and this falls in line with the stereotype about millennials and crypto, there is a significant portion of investors that are not from the age group. People from various age groups buy cryptocurrencies and this shows that the industry is appealing across the board.
Most of the people who invest in crypto are highly educated, high income young males. These young males mostly work in IT, engineering or finance in Europe. Having more disposable income and having little obligations means that these young males can take risks such as investing in cryptocurrency.
The survey challenges a number of stereotypes that have been formed about the crypto industry. For one, there are more women in the industry than most reports have stated in the past. There are also a lot of crypto investors above the age of 35, contrary to the assumption that all participants in online crypto trading are millennials.