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Elipay is pushing forward cryptocurrency adoption in its native country of Slovenia. It has also earmarked Croatia as the logical place to expand in the near future. The company has a mobile wallet app that is available for both Android and iOS that allows its users to pay using cryptocurrency. The coins the app can use are Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH) and a coin that the company itself released called ELI.
300 locations and counting
Their customers can pay for a wide variety of goods with all of these cryptocurrencies. In fact, there are already over 300 retail stores around the country that are accepting cryptocurrency, with a large number of them in Bitcoin City. Dejan Roljic is the CEO of Eligma, the company that runs Elipay, and he has a lot to say about Bitcoin City. He says it is the result of giving easy access to crypto payments to one of Central Europe’s largest shopping areas. Bitcoin City is also an important logistics hub, so any innovations that are brought to Bitcoin City could have an impact in other areas.
What excites Dejan is that the number of interested parties is constantly increasing. He says that they have a wide number of different services and product categories open to end-users. Food, drinks, sport, and leisure are catered for. Home and garden products are also available. Electronics, automotive products, and toys for kid and pets are all covered. Fashion, travel and adult categories round off the impressive number of options that Slovenian consumers have when it comes to paying with cryptocurrencies.
In fact, local travel has recently gotten a very important addition. Intaxi has come on board the program and now any can pay for taxi rides in and around the city in cryptocurrency. He is rightly proud of the achievement that many people can go their whole lives only using cryptocurrency to pay for everything they might possibly need.
That is one side of the picture, but another is the regulation. Roljic notes that the Bank of Slovenia has approved Euro value to be added to Elipay via debit and credit cards. It has thus opened up SEPA to Elipay.
Expansion in Croatia soon
However, the company wants to manage expectations. They first want to expand into neighboring Croatia. A similar culture, similar language, and a stable economy will help ease the burden of expansion. The expansion is in full effect since April 1st, when the company announced that Elipay can operate legally in Croatia.
Now the company has started localization and met with local ERP providers. They plan to begin the first phase of integrations within a month. He is optimistic that the company can integrate Elipay into 200 locations by the end of the year. He says that having over 500 locations accepting Elipayin Croatia and Slovenia would show that Southeastern Europe is becoming a serious player in the crypto world. While it might not be the numbers that larger payment providers have in the United States and in Asia, it shows that people from the Balkans are ready to make crypto a part of their lives.
Having more countries where the common man is trading crypto regularly, is what will truly drive forward the adoption of cryptocurrency in other countries according to many industry veterans.