Traditional marketing tools often lack the transparency retailers need to determine whether or not they are receiving a good ROI. In addition, coupon services often push retailers towards higher discounts, ultimately eroding the bottom lines of the retailers. NAU aims to address these problems, among others, by leveraging a CPA model to create a new marketing paradigm.
NAU directly connects the two parties on their platform based on enhanced SoLoMo (Social, Local, Mobile) marketing approach, using Blockchain technology to guarantee transparency and reliability.
The platform enables retailers and their customers to connect directly via special offers that incentivize customers to select a particular retailer versus its competitors. The retailer kicks-back a reward for new customer referrals to the users who have referred new customers. By empowering users to be ambassadors to their favorite retailers, NAU eliminate the need for marketing middlemen.
Users can access the NAU platform primarily via a mobile app with a geolocation module, allowing users to be presented with the retailers and specific offers relevant to them, curbing the odds of over-offering that are ubiquitous to coupon-rich environments.
95% of what a retailer pays for each redemption of an offer goes to the referring user and the platform retains 5%. With NAU, there is no relationship between the amount of the discount and the reward retailers pay to users.
NAU users have the potential to be profitable since, by referring other users, they are eligible for rewards from retailers. In addition to discounts, NAU also incentivizes user participation through other rewards such as providing a second item for free, discounts, bonuses. NAU is free to users, who are charged for their good or service only at the point of purchase.
For retailers, NAU lowers financial barriers to entry posed by traditional coupon-models by enabling campaigns with one offer to be started for 10 tokens (NAU is even providing the first million NAU retailers with 10 tokens as a sign-up bonus). The company has started enlisting retailers for the first stages of platform deployment.
NAU offers a number of benefits to investors. For one, the platform incentivizes users to act as retail ambassadors which will increase the number of users on the platform as they share offers with others. In the future, it is anticipated that retailers will accept NAU tokens as a form of payment for goods or services.
From a logistical standpoint, there is a limit on the number of tokens that will be released; therefore, as demand increases, the token value should consistently increase over time. Finally, NAU has mapped out several events occurring in conjunction with the token sale, such as NAU’s token listing on exchange markets, public announcements/press releases on development and marketing progress and updates about NAU team activities. All together, this exposure is expected to fuel NAU’s growth.
Public pre-ICO starts on the 1st of November and will end on the 6th of November, the token price will be $0.04 for 1 token, the bonus will be 35%.
The ICO starts on November 10, 2017 and ends on December 17, 2017 (or before, if the 600M token hard cap of the main stage of the token sale is reached). The platform has been in development since July 2017.
One billion NAU tokens put up for sale. An additional 45 million tokens will be released for advisors and marketing and 24% of tokens sold will go towards the NAU team and will be in lock up for a period of 30 months. Eligibles currencies are ETH, LTC, and BTC.
NAU is aiming to raise at least $5.000.000 during their token sale campaign. This amount is based on the approximate amount needed to operate in the 5 initial markets (Germany, Philippines, Colombia, Russia and Ukraine) until the end of 2019.
Funds from the NAU token sale will be used for retailer and customer acquisitions (40%), research and development (5%), IT infrastructure development and legal processes (12%) and new market launches (30%).
Projects Website: https://tokensale.nau.io
White Paper: https://tokensale.nau.io/pdf/NAU_WhitePaper.pdf