Fidelity Digital Assets, an “institutional provider of custody and trade execution services for digital assets” has recently appointed Christine Sandler, a former Coinbase executive, as their new head of Sales and Marketing.
Bringing in the crypto experience
According to a press release, Sandler is in place to “direct the efforts to expand Fidelity Digital Assets into new markets” and to cater to new clients on top of this. She will work in the New York offices.
At the Coinbase exchange, Sandler was also Head of Sales for the United States branch. There, she gained the necessary experience for her new role at Fidelity. Before Coinbase, Sandler was Head of Equity Electronic Sales for America at Barclays Investment Bank. And before that, she was Executive Vice President and Global Head of Sales for NYSE Euronext.
Tom Jessop, President of Fidelity commented on her addition:
“We’re excited for Christine to join our growing team. We look forward to her leadership in support of the strong interest we’re seeing from investors who are looking for a trusted provider to take an increasing role in this market.”
Outside of her work, Sandler helped found the Women’s Leadership Action Network. From there, Diversity Journal named her a Woman Worth Watching back in 2014. The head is also a trustee of multiple public charter schools that cater to autistic students. These are based in East Harlem and the Bronx in New York. Finally, Sandler has a Bachelor of Arts in Economics from the State University of New York at Stony Brook.
Expansion into new realms
This marks yet another moment of Fidelity embracing the world of cryptocurrencies. The company launched its service back in March of this year. At that point, Jessop claimed the company is “taking a slow and steady approach to the nascent crypto world”. He also went on to state that most of Wall Street aren’t exactly a fan of it, so they’re a standout case.