FT Opening Quote – ITV raises curtain on 7% ad fall

By Chris Nuttall Nov 14, 2017 3:12 AM EST

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Last week at the London Palladium, ITV showcased the best of its televisual talent and new content for an audience of advertisers – as well as for soon-to-start chief executive Dame Carolyn McCall, writes Matthew Vincent. Then, yesterday, Amazon announced its new blockbuster TV productions as it seeks to lure more viewers away from traditional broadcasters. Their respective offerings can perhaps be summed up as Simon Cowell, Piers Morgan, and the cast of Loose Women versus a multi-season adaptation of JRR Tolkien’s Hobbit-laden fantasy Lord of the Rings.

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